PARIS 20.09.2023

Feel the SEO Vibes in your city!

Paris

20.09.2023

La Maison de la Nouvelle-Aquitaine
19 rue d'Argenteuil 75001, Paris

Paris is not only a worldwide capital of romanticism but also a home to a vibrant tech scene, making it an ideal destination for SEO Vibes on Tour event. The city boasts a thriving community of digital marketers, SEO experts, and tech enthusiasts, who are constantly pushing the boundaries of innovation. In WhitePress we could not miss on such an opportunity to grow together with such a collective and you shouldn’t either!

Located in the heart of Paris, between the Louvre and the Opéra Garnier, the Maison de la Nouvelle-Aquitaine has been the economic, tourist and cultural embassy of Paris since 2003. This September the location will host a vibrant SEO meetup boosting local network and providing a warm up before the main SEO Vibes Conference that will take place just two weeks later in Budapest. Both events provide a unique opportunity to benefit from lectures delivered by top industry experts and grow your business network.

Feel the SEO Vibes with us!

Agenda

09:00

Opening time to the public

09:00

Welcome breakfast

09:15

Presentation - Introduction

09:30

What does Google define as quality content?

The quality criteria used by Google to evaluate web pages are very different from those used by website owners. We will explore why and what implications it has. We will also discuss how these criteria have recently evolved, including the "helpful content update." Lastly, we will examine the conditions under which content created using Generative AI meets these criteria.

Philippe YONNET, Founder and CEO of SEO Agency Neper

10:00

Internal linking for large volumes of pages : how do You go about it?

Internal linking is a key element of any SEO strategy, especially as the size of your site increases. How do you manage it effectively when you have hundreds of thousands or even millions of pages? In this presentation, Julien will share his methods, tools and tips for effectively analyzing the internal linking of large sites, designing and optimizing internal linking strategies, and making linking elements easier to manage.

Julien Deneuville, Databulle’s Founder

10:30

Pause - Networking

10:50

The importance of keyword intent in different languages

SEO reflects supply and demand. All over the world. Internet users are looking for information, products and services, and retailers and companies are responding to their needs with the best possible offers and services.

How do you ensure that people find your product or service, especially if you sell it in several countries? This conference will show you the right way to go about conducting keyword research in a foreign language.

Véronique Duong, RANKWELL's President & Co-Founder

11:15

How Groupama managed to optimise its editorial workflow

For the websites of an insurance group like Groupama, content marketing and the creation of SEO-optimized content are essential activities. However, how do you create an efficient workflow to increase content production and reduce validation times? Catherine Robbe will give you an insight into her experience and share her current projects, including the judicious use of AI to optimize web content creation.

Catherine Robbe, GROUPAMA Editorial Manager

11:40

Best practice in preparing for the "peak season"

Black Friday is approaching, and so are the festive season. There are only a few weeks left to optimize your site to ensure that it is visible at a key time for your sales. Mathieu Chapon will review the best practices for getting the best possible SEO during the peak season.

Mathieu Chapon, Founder & Data & Innovation Director of Peak Ace France

12:05

Networking

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Speakers

Philippe YONNET

Founder and CEO of SEO Agency Neper

Previously, he was Director of the Internet Department at Studyrama Group, Deputy Managing Director of the Aposition/Isobar agency (Iprospect), SEO International Director at W3 Inc (Vivastreet), and SEO International Director at Twenga. In 2012, he founded the Search Foresight agency (now Peak Ace France), which he managed until 2019. He was also the first president of the SEO Camp association.

Julien Deneuville

Databulle’s Founder

Julien Deneuville is a freelance technical SEO consultant. What sets him apart from his colleagues is undoubtedly his data analysis skills, which are recognized in the SEO world, in France and elsewhere. Based in Reims, he founded Databulle in 2017, to offer technical SEO advice and training to professionals from all walks of life.

For the past ten years, Julien Deneuville has been a regular speaker at major events dedicated to search and SEO. He is also a lecturer at Hétic, the tech and digital professions school in Montreuil, Seine-Saint-Denis. In 2018, he received the SEMY Award for Young Search Marketing Talent at SMX Paris.

Véronique Duong

RANKWELL's President & Co-Founder

Véronique is a SEO entrepreneur in the West and Asia. Specializing in SEO since 2010, CESEO certified, she is known for having been the president of the SEO Camp association, and since the end of 2017, the co-founder of the Search Rankwell agency. In an increasingly global society, Western and Eastern culture and traditions are necessary for a good understanding of consumers/users around the world. She sees herself as a bridge between two cultures, and this is reflected in the SEO support she offers to businesses. As a multilingual SEO specialist, her goal is to act as an intermediary between two continents, helping to boost brand visibility on search engines.

Catherine Robbe

GROUPAMA Editorial Manager

As head of content strategy and production at Groupama, Catherine Robbe has a global marketing & communication approach, specializing in SEO, content creation and optimization. She masters the main offline and online acquisition mechanisms. Areas of expertise: webmarketing (SEO, SXO, SEA, SMO), DTP and graphic design, print and web content writing, CRM and customer relations, html integration, project management.

Mathieu Chapon

Founder & Data & Innovation Director of Peak Ace France

Founder & Data & Innovation Director of Peak Ace France, Mathieu is a renowned expert in the world of SEO. With 15 years' experience behind him, he decided to launch an SEO agency focused on operational actions and in-house customer support. His agency has rapidly distinguished themselves on the technical and data aspects of the business, and works for both major e-commerces and start-ups. Recognized for his e-commerce skills, he has had the pleasure of working for some of the world's biggest websites: Rueducommerce, Cdiscount, Fnac, Truffaut, SFR, Veepee, ... Thanks to this experience, he had the opportunity to create the Formaseo E-commerce & SEO training course with Olivier Andrieu from Abondance. As a speaker at several SEO events (seocamp, SMX, Salon E-marketing, etc.), he is keen to help anyone interested in this area to enhance their competencies.

Do you wish to feel the SEO Vibes? Please sign up here to get the info pack for events of your interest. Please note that for the events planned further ahead the entry passes might not be available yet. Sign up to get a notification once the vibe is on in a particular location.

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Why should you join the event?

Professional speakers TOP local experts and some worldwide speakers

Networking Expand your professional network

Bites & drinks Taste local treats

Vibrant ambience Enjoy the relaxed atmosphere and have fun with your industry fellows

International SEO conference in the CEE Region >

Organizer

Partners

Media patronage

Do you have any questions?

Katarzyna Kaminska

Content Marketing Specialist

+48 605 354 713

katarzyna.kaminska@whitepress.com

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