O nama

Website Privacy Policy (effective from 04.09.2023)


  1. General provisions
    1. The administrator of personal data of persons using the whitepress.com website and all its sub-sites (hereinafter: the Website) within the meaning of the Regulation of the European Parliament and of the Council (EU) 2016/679 of 27 April 2016 on the protection of natural persons in relation to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (hereinafter: RODO) is: "WhitePress" Spółka z ograniczoną odpowiedzialnością, with its registered office in Bielsko-Biała at ul. Legionów 26/28, entered in the register of entrepreneurs of the National Court Register kept by the District Court in Bielsko-Biała, 8th Economic Division of the National Court Register under KRS number: 0000651339, NIP: 9372667797, REGON: 243400145, and other companies of the WhitePress Group (hereinafter collectively: Administrator).
    2. The Administrator can be contacted at the following email address: .
    3. This Privacy Policy applies to each person visiting and using the Website (hereinafter: User).
    4. The Administrator informs that all content available on the Website is protected by law, including copyright or trademark protection rights, and may not be used in any way without the Administrator's prior written consent under pain of invalidity, with the exception of permitted personal use of works within the meaning of the Act on Copyright and Related Rights of 4 February 1994.
    5. Any action beyond the above-mentioned permitted use is not permitted and may result in civil and criminal liability.
    6. The Administrator endeavours to protect the privacy of the Users, in particular by applying all precautions required by law to protect the Users' data against loss, destruction, disclosure, access by unauthorised persons and misuse. Also, Users by appropriate actions may contribute to the security of their data, including personal data on the Internet (e.g. by changing the access password frequently, using combinations of letters and numbers).
    7. It is up to each User to decide whether or not to exercise his or her rights (see section 5 below) to control the processing of his or her data. Exercising rights that lead to preventing the Administrator from processing personal data to the extent that they are necessary for the provision of the service by the Administrator is tantamount to opting out of the service in question.
    8. The Administrator is not responsible for the privacy practices of websites to which the User is redirected by clicking on links on the Website.
    9. The Administrator reserves the right to amend this Privacy Policy in order to keep it up to date.
    10. If you do not agree with this Privacy Policy, please do not use the Service.
  2. Processing of personal data, purposes of data processing, legal grounds for data processing
    1. The Administrator obtains personal data of Users visiting the Website directly from the data subjects.
    2. Personal data is obtained by automated means. Below you can find the categories of personal data that the Administrator processes:
      Data subject Type of personal data Processing purposes Legal basis for processing
      User visiting the Service internet traffic information performance of the Administrator's legal obligations Article 6(1)(c) RODO
      essential cookies operation of the Service Article 6(1)(f) RODO
      other cookies see point 7 below Article 6(1)(a) RODO
      e-mail address (user subscribing to the newsletter) dispatch of newsletters, sending of requested commercial information, contact for direct marketing purposes using automated calling systems Article 6(1)(a) RODO

    3. Personal data of Users subscribing to the Newsletter available under the Knowledge Base tab are processed for the purpose of direct marketing of the Administrator and entities interested in marketing their own goods or services - sending Users commercial information related to the Website, new content available through the Website and commercial information on conferences and trainings related to the Knowledge Base tab - the basis for processing is the User's explicit consent. If the User does not give his/her consent, the Administrator will not process the User's data for marketing purposes.
    4. The newsletter service referred to in point 2.3 is activated by means of the form available on the Website, and then after clicking on the link sent to the e-mail address provided by the User when subscribing. The legal basis for the processing of this data is the User's consent, whereby the User may at any time withdraw the consent previously given and resign from this service with immediate effect by submitting an appropriate request to the Administrator. In each of the messages sent by the Administrator as part of the newsletter service, there is a link enabling termination of the service in such a manner (opt-out option). The Administrator confirms both the commencement and termination of the newsletter service by appropriate messages sent to the e-mail address provided by the User.
    5. The User, according to his/her preferences, may also give his/her express consent to the sending of commercial information for direct marketing of the services or goods offered by the Administrator by means of electronic communication, in particular by e-mail, and to be contacted for direct marketing purposes by means of automated calling systems.
  3. Transfer of personal data and recipients
    1. In the exercise of the Administrator's legitimate interest, the Administrator shall communicate the following categories of data to the following recipients, for the purposes indicated below:
      Data subject Recipients of data Data category Purpose of the transfer
      User visiting the Service Internet service providers, data centres internet traffic information server hosting, data backup
      electronic mail service providers (e-mail) e-mail address (user subscribing to the newsletter) dispatch of a newsletter, dispatch of requested commercial information
      administrative authorities, ordinary courts, state authorities information and data
      which the Administrator has been obliged to disclose by law
      performance of a legal obligation incumbent on the Administrator
  4. Storage of personal data
    1. Users' personal data will be stored until the User exercises his or her rights leading to the cessation of processing of his or her personal data (see section 5 below), the User revokes his or her consent to processing (if processing is based solely on consent), unsubscribes from the newsletter service by using the opt-out option.
    2. In the event of an existing or potential legal dispute between the User and the Administrator, as well as in the event of the existence of a legitimate obligation of the Administrator, the Administrator may continue to store such personal data as will be strictly necessary for the Administrator to protect and/or exercise its rights or fulfil its obligations.
  5. Rights of Service Users
    1. The User has the right to obtain from the Administrator confirmation as to whether or not personal data concerning him or her is being processed and, if this is the case, he or she is entitled to access it and the following information:
      • the purpose of the processing;
      • categories of personal data concerned;
      • information on the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
      • as far as possible, the intended period of retention of personal data and, where this is not possible, the criteria for determining that period;
      • information on the right to request from the controller the rectification, erasure or restriction of the processing of personal data concerning the data subject, and to object to such processing;
      • information on the right to lodge a complaint with a supervisory authority;
      • information on automated decision-making, including profiling as referred to in Article 22(1) and (4) of the RODO, and relevant information on the modalities of such decision-making, as well as on the significance and foreseeable consequences of such processing for the data subject- at present, the Controller does not undertake and does not plan to undertake this type of action.
    2. The user has the right to request the Administrator to rectify without delay personal data concerning him or her that is inaccurate. Taking into account the purposes of the processing, the data subject shall have the right to request the completion of incomplete personal data, including by providing an additional statement.
    3. You have the right to request from the Administrator the immediate deletion of personal data concerning you ("right to be forgotten"), and the Administrator is obliged to delete personal data without undue delay if one of the following circumstances applies:
      • personal data are no longer necessary for the purposes for which they were collected or otherwise processed;
      • the data subject has withdrawn the consent on which the processing is based in accordance with Article 6(1)(a) and there is no other legal basis for the processing;
      • the data subject objects under Article 21(1) RODO to the processing and there are no overriding legitimate grounds for the processing, or the data subject objects under Article 21(2) RODO to the processing;
      • personal data were processed unlawfully;
      • personal data must be erased in order to comply with a legal obligation under European Union law or the law of a Member State to which the Administrator is subject;
      • personal data was collected in connection with the offering of information society services, as referred to in Article 8(1) of the RODO.
      The administrator reserves the right to refuse to delete User data if its retention is necessary for the purpose of settling claims or if required by applicable law.
    4. The data subject has the right to request the Controller to restrict processing in the following cases:
      • The user questions the correctness of the personal data - for a period of time allowing the Administrator to check the correctness of the data;
      • processing is unlawful and the user, objects to the erasure of the personal data, requesting instead the restriction of its use;
      • The controller no longer needs the personal data for the purposes of the processing, but they are needed by the user to establish, assert or defend a claim
      • The user has raised an objection under Article 21(1) of the RODO to the processing - until it is determined whether the legitimate grounds on the part of the Controller override the grounds of the data subject's objection.
    5. The data subject shall have the right to receive in a structured, commonly used machine-readable format the personal data concerning him or her which he or she has provided to the Controller, and shall have the right to send that personal data to another controller without hindrance from the Controller, if:
      • the processing is carried out on the basis of consent pursuant to Article 6(1)(a) of the RODO or on the basis of a contract pursuant to Article 6(1)(b) of the RODO; and
      • processing is carried out by automated means.
    6. You have the right to request that the personal data be sent by the Administrator directly to another controller, insofar as this is technically possible.
    7. You have the right to object at any time to the processing of your personal data for the purposes of the Administrator's direct marketing, including profiling, to the extent that the processing is related to such direct marketing.
    8. The user has the right to lodge a complaint with the supervisory authority - the President of the Office for the Protection of Personal Data, ul. Stawki 2, 00-193 Warsaw.
    9. Where the User's personal data is processed on the basis of consent, the User's consent may be withdrawn at any time. The withdrawal of consent shall not affect the lawfulness of the processing carried out on the basis of consent before its withdrawal.
    10. Contact with the Administrator on matters related to this Privacy Policy and the protection of personal data, including the exercise of the User's rights, is possible through the following communication channels:

      - e-mail:

      - postal address: "WhitePress" sp. z o.o. ul. Legionów 26/28, building G, 43-300 Bielsko - Biała.
  6. Analytical tools and advertising used
    1. Google Analytics
      The website uses Google Analytics, a tool provided by Google LLC (hereinafter: Google). Google Analytics uses its own cookies to track Users' interactions with other websites or applications. The data collected by Google Analytics is in principle collected anonymously and does not allow Users to be identified. The data collected by Google Analytics may include, for example: approximate geolocation, demographic data, information about the device used, system, browser, screen resolution, language set, ISP, type of Internet connection, as well as User behaviour on the website.

      Detailed information on the data collected by Google Analytics is described in the Google Analytics privacy policy available at: https://support.google.com/analytics/topic/2919631?hl=pl&ref_topic=1008008.
    2. Google Ads

      The website uses the Google Ads tool, which is an advertising system that allows advertising messages to reach you through channels owned by Google. For example, Google Ads collects the following types of data: search queries entered in the Internet search engine, tracking data on User activity on other websites. As a general rule, the data collected by Google Ads does not identify you uniquely.

      Detailed information on Google Ads is described in Google's privacy policy, available at: https://policies.google.com/privacy.

      The user can independently opt out of tracking by Google Ads through the respective settings of his/her browser. For detailed information on how to opt-out of tracking by Google Ads, please follow the link: https://support.google.com/google-ads/answer/32050.
    3. Remarketing

      The website uses the remarketing function offered by Google Analytics in combination with the Google Ads tool provided by Google.

      Remarketing is a way of conducting advertising activities on the Internet. Advertising activities are targeted at people who have visited the Website. Through the use of mechanisms based on cookies, the User's interest in a given product or service is determined, on the basis of which a specific marketing message is directed to the User. Marketing messages are displayed to the User when the User is using Google's search engine, browsing websites or as part of their presence on social networks.

      Users can independently deactivate the remarketing option on the devices used via the deactivation option available under the link: https://www.google.com/settings/ads/onweb/.
    4. Google privacy policy

      Detailed information on the principles of processing and protection of personal data processed by Google are described in Google's privacy policy, available at the following link: https://policies.google.com/privacy.
    5. Facebook Pixel

      The Site uses the Facebook Pixel functionality provided by Meta Platforms Inc. The Facebook pixel is a short code placed on your website to measure the effectiveness of your ads based on analysis of your actions. The Facebook Pixel is used to target ads to the right audience, automatically configure marketing messages, and measure the performance of display ads.

      Detailed information on the principles of processing and protection of personal data processed by Meta Platforms Inc. are described in Facebook's privacy policy, available at the following link: https://www.facebook.com/policy.php.
  7. Information on cookies
    1. A cookie is a text file which, with the consent of Users, is stored by a website server on the User's computer or mobile device. Retrieving or reading the contents of such a cookie is only possible from the level of the website server concerned. Each cookie is unique to the User's web browser and contains anonymous information such as a unique identifier and the name of the website.
    2. Cookies may also constitute personal data, to which the relevant provisions of this Privacy Policy apply.
    3. The Administrator uses cookies that are strictly necessary for the operation of the Website. The Administrator uses the remaining cookies on the basis of the Users' consent. Below is information on the cookies used on our Website:
      Cookie provider Purpose for which cookies are used Type of cookie
      WhitePress ensure the security
      and integrity of the Site
      WhitePress statistical purposes, depicting the use of the Website by Users, customisation
      and optimisation of the Website to the needs of Users, creation of statistics on viewing subpages of the Website
      WhitePress analysis of User behaviour
      on the Website in order to adapt the services and content provided to the individual interests, requirements and needs of the User concerned
      Google LLC analysis of User behaviour
      on the Website, advertising services,
      re-marketing, measurement
      and analysis
      Meta Platforms Inc. advertising services, re-marketing, measurement and analysis services optional
      HotJar Ltd. analysis of User behaviour
      on the Website
      HubSpot Inc. analysis of user behavior on the Platform, analytical and measurement services, marketing, support of sales processes optional
      LinkedIn Corporation advertising services, re-marketing, measurement and analysis services optional

    4. The entities that may install and use cookies within the Service on the basis of the User's consent are the Administrator and:
    5. The Website uses session cookies, which are deleted when you stop using the Website and close your web browser window, as well as persistent cookies, which are stored on the devices through which you use the Website for a specific period of time or until they are deleted.
    6. Data originating from cookies, will be stored depending on the type of cookies: (i) for the duration of the use of the Website (session files), (ii) until the User exercises his/her rights leading to the cessation of the processing of his/her personal data (see section 5 above), or (iii) until the User revokes his/her consent to their processing.
    7. The User may, independently and at any time, change the settings concerning cookies, specifying the conditions for storing and accessing cookies on the User's device. The User may change the settings referred to in the previous sentence by means of the settings of his/her Internet browser or by means of the configuration of the service. These settings can be changed, in particular, in such a way as to block the automatic handling of cookies in the web browser settings or inform on their placement on the User's device each time. Detailed information on the possibility and methods of using cookies is available in the settings of your software (web browser).
    8. You can manage your consent to the processing of cookies at any time by clicking here.
  8. Exclusion of liability
    1. This Privacy Policy does not apply to services and companies whose contact details are provided on the Website.
    2. Any announcements, advertisements or other similar content placed on the Website are of purely informative nature, do not constitute an offer within the meaning of the Civil Code and cannot constitute the basis for any claims against the Administrator.
  9. Final provisions
    1. This Website Privacy Policy is effective as of 04.09.2023.