BOLOGNA 26.09.2024

Feel the SEO Vibes in your city!

Bologna

26.09.2024
Hotel Millenn
Via Boldrini 4, Bologna, Italia

Located a stone's throw from Bologna's historical centre and the central train station, Hotel Millenn will be the perfect location for the next SEO Vibes On Tour in Bologna! If you are looking for an opportunity of networking and valuable insights into the industry of SEO, the modern conference centre of the Hotel Millenn offers all participants the perfect setting to fully enjoy the experience. 

SEO Vibes on Tour Bologna promises a dynamic atmosphere with lively discussions led by industry experts. From captivating topics to valuable networking opportunities, this event will be the perfect occasion to experience a day focused on the latest trends and best practices in SEO and more, all in the beautiful city of Bologna.

SEO Vibes on Tour - Bologna
days
hours
minutes

Agenda

09:30
Welcoming coffee and buffet
10:00
Official welcome at SEO Vibes on Tour Bologna by WhitePress®
10:15
Introduction
Gaetano Romeo, International SEO expert and WhitePress® brand ambassador
10:30
How to perform an SEO analysis without tools and in a short time. We analyse not only the onsite but also the offsite.
Fabio Antichi, SEO & Google Ads Specialist at The Breaking Web
10:30
How to perform an SEO analysis without tools and in a short time. We analyse not only the onsite but also the offsite.
Michele Senatore, SEO & SEA Specialist at The Breaking Web
11:20
ChatGPT vs. Gemini in copywriting, between artificial intelligence and human creativity
Angelica Eruli, Founder and CEO of WeContent
12:00
Artificial Intelligence at the Service of SEO: How to Use Prompt Engineering to Optimise Anchor Text and Structured Data/Internal Links
Antonio Mattiacci, SEO & Digital Strategist at The Breaking Web
12:00
Artificial Intelligence at the Service of SEO: How to Use Prompt Engineering to Optimise Anchor Text and Structured Data/Internal Links
Demetrio Orecchio, SEO & Analytics Specialist at The Breaking Web
13:00
Lunch break
14:00
Link Building Strategy: method, tips and case studies for an effective campaign
Maria Paloschi, SEO Manager at The Brandformance Society
14:40
SEO in America - Strategies and case studies
Emanuele Arosio, Digital & SEO International Advisor - ASO Specialist - Seo & Digital Sales Seads
15:20
How AI is changing SEO approaches
Giorgio Taverniti, Co-Founder Search On Media Group and Head of SEO Search On Consulting
16:00
Summary
16:15
Networking

Speakers

Gaetano Romeo
International SEO expert and WhitePress® brand ambassador

Born in Palermo in 1979 and educated in Euro-American Languages and Literatures, he began his digital career in 2003 with local entities. His pivotal experience includes working in Berlin as a country manager for StudiVZ in 2006 and as head of SEO for MYDAYS Italy in Munich in 2008. Since 2010, he has been involved in SEO and growth planning for startups in Milan. A passionate SEO specialist, he is also a growth manager, startup mentor, and author of several books on web marketing and SEO. Additionally, he leads the "Digital Generation" series for Maggioli Group and teaches "Fashion marketing" at IED Milan.

Fabio Antichi
SEO & Google Ads Specialist at The Breaking Web

Starting as a mechanic's foreman in a metalworking company, he soon discovered that it was too tiring a job, so in 2010 he turned to Marketing. Over the years, he first worked at GGService and later at the famous Fortop agency, acquiring skills in Seo and Adv. Today at Dibix he is responsible for training and oversees the online advertising of large and small brands with extensive expertise in the world of e-commerce. For the past few months he has been hosting a satirical series of videos on the new horizons of online business.

Michele Senatore
SEO & SEA Specialist at The Breaking Web

Michele currently works in digital marketing as a consultant specialist in SEO and SEA with a key focus on technical SEO, organic positioning and lead generation through PPC campaigns on Google. For several years he has been following the growth, promotion and online positioning of SMEs and large national and international brands with the goal of increasing visits, sales and brand awareness. Alongside SEO & SEA skills, he designs and creates landing pages with the aim of improving CRO thanks to the study and interpretation of data. Since 2020 he has been a Google Partner and since 2022 the popularizer and co-founder of The Breaking Web. He is also a Google Ads lecturer for PPCAcademy.

Angelica Eruli
Founder and CEO of WeContent

CEO and Founder of Wecontent - Top 50 most influential women in SEO Europe. As an AI copywriting expert, she promotes a conscious use of artificial intelligence with no algorithms replacing human creativity.

Antonio Mattiacci
SEO & Digital Strategist at The Breaking Web

Antonio works in Web Marketing with a focus on Search Engine Optimisation, Digital Strategy for e-commerce and editorial projects and idea generation. "I know that I know nothing" and that is why over the years of experience, experimentation and continuous training - mandatory if you don't want to be left behind in a universe as fast moving as the digital world - he has learnt that data are the first step in making an online business thrive and survive. Therefore, in every web project I manage, he uses a data-driven approach that allows me to focus on short- and long-term objectives starting from data. Today, he works as a freelance SEO Consultant and Digital Strategist for web agencies and SMEs.

Demetrio Orecchio
SEO & Analytics Specialist at The Breaking Web

Demetrio Orecchio. But for everyone just Dem. On social media you can find him as orecchioweb. Computer engineer by accident, marketer by choice! Over the years he has been responsible for SEO, CRO, ADV and Analytics for major international brands. From public employee to SEO Specialist at intarget. Today he is a part of Nucleus, where he is Head of Technical SEO & Analytics Manager.

Maria Paloschi
SEO Manager at The Brandformance Society

An intense passion for the digital ecosystem, Google's evolutions and user behaviour led her to delve into search engines and their behaviour. Today, she is the SEO Manager at The Brandformance Society with extensive experience in SEO and digital marketing for B2C and B2B brands.

Emanuele Arosio
Digital & SEO International Advisor - ASO Specialist - Seo & Digital Sales Seads

International SEO Advisor with over 20 years of experience in the digital and SEO industry, he will bring his knowledge and experience for brands that need to increase their visibility and performance by improving turnover and leads generated. His approach starts from data analysis through to market analysis. Each company has their own goal but also some unique differences from other companies. Attending major international summits as a speaker, he applies his expertise to the international world of both search engines and marketplaces.

Giorgio Taverniti
Co-Founder Search On Media Group and Head of SEO Search On Consulting

Acknowledged as one of the leading experts in SEO and Digital Marketing, Giorgio Taverniti was the author of one of the first books on the subject, SEO Power (Hoepli, 2010), and of the first Online SEO Course realised in Italy. Founder together with Cosmano Lombardo and Andrea Pernici of Search On Media Group, since 2004 he has been supporting people and businesses in digital transformation processes, through consultancy, training and educational activities. His role as trainer and populariser is based on the creation and organisation, together with the Search On Media Group Team, of training events in the digital field, the best known of which is WMF - International Fair on Innovation: Tech, AI & Digital. Giorgio also manages the YouTube channel ‘FastForward’ and the newsletter ‘FastLetter’, sources of continuous updates on topics of his expertise, because at the very heart of all his varied activities is always the need to share ideas and knowledge, creating opportunities to meet, both physically and online, for enthusiasts, experts and colleagues

What You can expect

Professional speakers TOP local experts and some worldwide speakers
Networking Expand your professional network
Bites & drinks Taste local treats
Vibrant ambience Enjoy the relaxed atmosphere and have fun with your industry fellows

Organizer

Do you have any questions?

Contact Us

Nicola La Serra
International Business Development Specialist

+39 345 510 9002
nicola.laserra@whitepress.com

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