GöTEBORG 14.03.2024

Feel the SEO Vibes in your city!


Kungsportsavenyen 21, 411 36 Göteborg

Situated at a prime location in Gothenburg, Convendum's conference venue at Kungsgatan provides a strategic setting for events like the SEO Vibes on Tour. The venue boasts contemporary and comfortable interiors, offering participants an inviting space to immerse themselves in the SEO Vibes on Tour experience.

Picture a seamless blend of business insights and casual networking against the backdrop of beautiful and modern surroundings. Convendum Gothenburg sets the stage for a unique event where professionals can engage in relaxed conversations while benefiting from the expertise shared during the event presentations.

SEO Vibes on Tour Gothenburg promises a dynamic atmosphere, with vibrant discussions led by industry experts. From captivating topics to valuable networking opportunities, this event at Convendum's Gothenburg venue offers a well-rounded experience for SEO enthusiasts and professionals alike, ensuring a day well-spent in the heart of Gothenburg.

SEO Vibes on Tour - Göteborg



Welcome and technical information


Optimize for EEAT in the new AI search

Ulrika Viberg, CEO and Senior SEO at Unikorn
Johan Björtin, Head of Data Insights at SQLI Nordics

Coffee break


Digital PR

Vincenza La Starza, Senior SEO Manager at 56k Digital

Lunch break


Programmatic SEO: how to create a revenue engine using content

Stella Wannberg, Senior SEO Consultant at Pixel Nordic AB
Caroline Michalak, Business Development Manager at WhitePress®

Coffee break


Semantic SEO that builds topical authority

Pontus Vippelius, Head of SEO at AdRelevance



Q&A expert sessions


SEO Snack Lola Cocktails, Viktoriagatan 3


Ulrika Viberg
CEO and Senior SEO at Unikorn

Ulrika Viberg is the founder of the Sweden-based SEO agency Unikorn, focusing on user-centric SEO. She has nearly two decades of experience and deep knowledge in Technical SEO, Web Projects, and Digital Strategies. Ulrika also co-hosts the International SEO initiative Global SEO Club, and SEOGIRLS a community for women in SEO in Sweden.

Johan Björtin
Head of Data Insights at SQLI Nordics

Johan Björtin is a Senior SEO and Web Analytics consultant with a background in both frontend and backend development for several years. As the Head of Data Insights at SQLI Nordics, his main goal is to help clients in both B2C and B2B e-commerce to thrive with Google Search. By utilizing data in decision-making processes, his experience complements well with UX and Design to emphasize the importance of optimization that ultimately enriches the overall user experience.

Vincenza La Starza
Senior SEO Manager at 56k Digital

With over 15 years of experience in SEO, Vincenza is a seasoned expert in the field. Her extensive expertise extends across diverse industries and markets, having worked with a wide range of clients to help them grow their organic presence. What she finds most interesting with SEO is the mix of creativity, analysis, and technical aspects, recognizing that there is no one-size-fits-all approach in achieving success. Currently, she holds the responsibility of leading the SEO team and offerings at 56K digital. 

Caroline Michalak
Business Development Manager at WhitePress®

Caroline Michalak is an experienced Business Development Consultant with significant background in Digital Marketing and Communications. She has more than 15 years of experience in working within the marketing industry. Currently holding a key business development role in WhitePress, supporting Swedish SEO Agencies and SEO Specialists with complex link building and digital pr solutions.

Stella Wannberg
Senior SEO Consultant at Pixel Nordic AB

Stella Wannberg is a senior SEO consultant at the SEO agency Pixel Nordic and the winner of the Rising Star award at the European Search Awards in 2022. She has got 6 years of experience within the field and has been working agency-side since she first started with SEO, giving her experience with various sites, businesses, and teams. Today, she mostly works with global brands and companies.

Pontus Vippelius
Head of SEO at AdRelevance

Pontus Vippelius is an accomplished SEO specialist, boasting a 12-year-long comprehensive career that spans both agency and in-house roles. With his extensive experience in the field, Pontus has honed a deep understanding of the nuanced demands of search engine optimization. His journey in SEO has seen him navigate a variety of markets and industries, giving him a rich perspective on effective strategies. Pontus thrives on the blend of creative thinking, analytical rigor, and technical know-how required in SEO, and he firmly believes in the importance of a tailored approach for each unique challenge. Currently, he is at the Head of the SEO department at AdRelevance, where he leads his team in crafting and executing innovative SEO strategies that drive significant results.

What You can expect

Professional speakers TOP local experts and some worldwide speakers
Networking Expand your professional network
Bites & drinks Taste local treats
Vibrant ambience Enjoy the relaxed atmosphere and have fun with your industry fellows



Do you have any questions?

Contact Us

Caroline Michalak
Business Development Specialist Marketing and Sales Nordics

+46 708523500

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