ISTANBUL 18.04.2024

Feel the SEO Vibes in your city!


Point Hotel
Esentepe, Point Hotel Barbaros, Yıldız Posta Cd. No:29, 34394 Şişli/İstanbul

Join us for the second round of SEO Vibes on Tour Istanbul! Let's meet again and connect with SEO experts. Experience a local perspective on SEO trends, network with awesome people, and learn tons of valuable insights.

We invite you to The Point Hotel Barbaros, the first 5 star Art-Tech hotel of Turkey, is located between Barbaros Hayreddin Paşa Boulvard and Esentepe, a district where the head offices of many corporate companies and banks are located. With the collaboration of Microsoft, Sony, Nintendo, İstanbul Modern Arts Museum & Yataş, art and comfort met under the roof of this 2.086m² hotel which consists of 16 conference rooms, 1.800m² Sports&Health Center, 3 Bars & Restaurants on 6 floors.  

SEO Vibes on Tour - Istanbul



Breakfast and networking


Welcome to SEO Vibes on Tour by WhitePress®


The Formula of SEO in E-Commerce Websites: Content, Technology and Experience

Mertcan İşler, Founder of Opsis

Coffee break


Links and Facts; What Does Google Say? What Does the Data Say?

Batuhan Durmaz, SEO Team Leader at Dopinger & Jengal

Coffee break


Search in Progress: Building Your SEO Journey from Scratch

Yağmur Şimşek, UK SEO Manager at Philip Morris International

Coffee break


The Importance of International SEO and Content Marketing in E-commerce and E-export Processes

Dilara Dağıstanlı, Director of Content Marketing
Tolga Sonışık, SEO Manager

Coffee break


Discussion panel: SEO on International Ecommerce

Bora Denizci, Head of Performance Marketing & Digital Platforms at Arcelik
Büşra Çildaş, Search Engine Optimization Specialist at NMQ Dijital
Murat Şahin, Online Product Development Manager at THY
Mert Erkal, Founder of Stradiji
Sedat Ateş, Secretary General of WORLDEF E-Commerce Foundation & TEDx Speaker
Emrah Pamuk,



Mertcan İşler
Founder of Opsis

Mertcan İşler, the founder of Opsis Digital, has been responsible for the management of SEO processes at Hepsiburada as SEO Manager for 6 years in the past.

Mertcan İşler, who was among the finalists in the "Best Young Search Personality of Year" category at the MENA Search Awards, offers consultancy services to Turkey's leading companies, especially in e-commerce, under the roof of Opsis Digital with 10 years of SEO experience.

Batuhan Durmaz
SEO Team Leader at Dopinger & Jengal

Batuhan Durmaz; works as an SEO Team Leader at Jengal Software and Dopinger, publishes blog posts on his own website and produces video content on his Youtube channel. He also produces professional solutions to strengthen the digital presence of websites and increase their organic traffic. 
He started his career within the framework of freelance projects and personal hobbies, met the web world at the age of 12. As a result of this acquaintance, he thinks that it is possible to exist in the digital world by constantly developing and being up-to-date, has been working institutionally within Jengal Software and Dopinger since 2019. 
Together with Dopinger, he has been involved in the execution of projects from many different sectors all over the world. In the execution of these processes, he has been involved in many sub-fields of Digital Marketing along with SEO and has continued to produce content intensively in order to share his knowledge. He develops strategies to build sustainable projects and winning structures, and focuses on keeping his perspective on digital marketing and SEO studies up to date and developing within this framework.

Yağmur Şimşek
UK SEO Manager at Philip Morris International

Yağmur Şimşek is a seasoned SEO and Content Strategist with over eight years of experience in both B2B and B2C sectors. Currently, she is an SEO Manager at Philip Morris International, contributing to their Smoke-Free Future initiative in the UK, and co-founder of the Global Cyber Security Network. She also founded the “Search ‘n Stuff” meetups and events; a dynamic and welcoming community designed to bolster digital marketers, startups, in-house teams, and professionals engaged in both organic and paid search. She has shared her expertise at major conferences like International Search Summit Barcelona, BrightonSEO, Women in Tech SEO Festival, We Love SEO Paris, Take It Offline Bulgaria, SearchNorwich along with a variety of other online events.

Dilara Dağıstanlı
Director of Content Marketing

Dilara started her career as a sales specialist at one of Turkey's leading channels in 2017. Over time, she specialized in content marketing and is currently working as the content marketing director at ContentUP.

Having achieved significant success in her career, Dilara continues to climb the career ladder as an experienced professional in content marketing.

Tolga Sonışık
SEO Manager

Tolga stepped into the world of digital marketing in 2006 by providing services in SEO, SEM and web design for various brands. Since 2015, he continued to serve Turkey's leading news, automobile, fintech, e-commerce and hotel brands only in the field of SEO. As of 2023, she has been working as SEO Manager at SEOUP. 

Bora Denizci
Head of Performance Marketing & Digital Platforms at Arcelik

Bora Denizci was born in Izmir-Karşıyaka. After graduating from Bornova Anatolian High School, he graduated from Ege University, Faculty of Communication, Department of Advertising and then completed his master's degree in Marketing Communication at Bilgi University. He started his career as a Marketing Specialist at Doğuş Group in 2009. Between 2011 and 2014, he worked as Search Strategist and Search Supervisor at GroupM Turkey. Between 2014-2018, he continued her career as ZER Digital Performance Marketing Unit Manager. With the transformation of ZER Digital Marketing Directorate into a new company named Ingage Dijital Pazarlama A.Ş., he continued his duties as Technology and Product Development Manager and Brand Manager respectively in Ingage Dijital Pazarlama A.Ş. since July 2018. At the beginning of 2021, he joined Arçelik Turkey Marketing team and continues to work as Performance Marketing and Platforms Senior Manager at Arçelik Turkey.

Büşra Çildaş
Search Engine Optimization Specialist at NMQ Dijital

Busra began her career as a content marketing specialist in one of Turkey's leading B2B companies in the finance sector. After making hundreds of content experiences to increase organic conversions of the company for 3 years, she decided to take a brave step and began her career as an SEO at a growth agency. After three years full of SEO and strategy creation for different brands, she started her new adventure at NMQ Digital. She continues to develop SEO strategies combining content and technical SEO to help companies’ growth as an SEO consultant.

Murat Şahin
Online Product Development Manager at THY

Murat Şahin is a seasoned digital marketing professional with a decade of experience at Turkish Airlines. Starting as a digital marketing specialist, he progressed through various roles, showcasing versatility and expertise. His focus initially included managing pay-per-click advertisements, expanding to lead projects in marketing-based product development and content strategies for the airline's platforms. Murat, along with his team, has contributed to enabling millions of passengers to plan and book their travel experiences. Apart from his direct responsibilities, he plays a key role in managing global online travel agency relations, contributing to Turkish Airlines' revenue growth. Beyond work, Murat enjoys creating imaginative stories and immersive cultures as a self-proclaimed author. Holding a Master’s degree in Management Information Systems, he stays updated on industry trends.

Mert Erkal
Founder of Stradiji

Mert Erkal is the founder of Stradiji, which has been providing consultancy services on Search Engine Optimization (SEO), SEO Compatible Content Production and Optimization and Conversion Optimization since 2009.  SEO consultancy of large corporate companies is Mert's special expertise. For about 4 years, he has been sharing and commenting on weekly important developments from the SEO world with his newsletter "Digital Marketing Notes" on blog. For the last 2 years, he has carried it abroad with his newsletter and community called SEOs Diners Club. With the advantage of remote working, he continues to provide SEO consultancy to English-speaking countries, especially America and England.

Sedat Ateş
Secretary General of WORLDEF E-Commerce Foundation & TEDx Speaker

He received Master's degrees from Beykent University Body Language and Communication, Anadolu University Business Administration and Management, Selçuk University Business Administration Department. TEDx and Turkey's various universities in many regions of digital transformation, e-commerce, social media, digital marketing, etc. in many important sessions such as digital transformation, e-commerce, social media, digital marketing, etc. He moderates the participation of valuable brands and continues as an active speaker on panels.

TED x Speaker 2019 - 9th Personal Development Summit Honor Award (2 Projects) Digital Marketing / Social Media and E-Commerce Consultant Speaker and Trainer E-commerce Turkey Platform (Founding Member) I have been involved in many studies integrating online and offline retail. According to Fortune 500 data in 2016 and 2017, Turkey's largest companies ranked 34th in the ranking of Turkey's largest companies in 2016 and 2017 I established the E-commerce / Crm / Digital marketing units within Makro Market. At the same time, I am actively publishing articles and articles in monthly printed media such as E-Commerce Turkey magazine.

Emrah Pamuk

Emrah Pamuk provides marketing and advertising services with an expert team in his digital marketing agency brand, which he established with the understanding of "Digital Factory" with the power of more than 17 years of experience. It has proven itself in the field of digital and offline marketing with its communication skills and management power in human relations. Emrah Pamuk, an innovative business leader who thinks in a result-oriented manner along with his strategic application expertise and marketing abilities, continues to progress with the same determination at the point he has reached by doing his job with passion and devotion.

What You can expect

Professional speakers TOP local experts and some worldwide speakers
Networking Expand your professional network
Bites & drinks Taste local treats
Vibrant ambience Enjoy the relaxed atmosphere and have fun with your industry fellows



Media patronage

Do you have any questions?

Contact Us

Özgün Can İltümür
Key Account Manager

+90 530 678 22 85

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