Yagmur Simsek is an independent SEO and content strategist, the founder of Search ‘n Stuff Community & Networking Events, and the co-founder of Global Cyber Security Network and Global Fintech Market. With over a decade of experience in SEO, she specialises in developing robust content strategies and fostering organic growth for both B2B and B2C clients.

Previously serving as the SEO Manager for Philip Morris International’s UK market and SEO Strategist for Re:signal Agency, as well as other digital marketing agencies, Yagmur’s expertise extends both in-house and consultancy roles, giving her a unique perspective on optimising visibility and scaling growth strategies tailored to each client’s needs.
Yagmur is a seasoned speaker, having shared her insights at renowned industry events such as BrightonSEO, International Search Summit Barcelona, Women in Tech SEO Festival, SEO Vibes, We Love SEO Paris; and industry meetups including SearchNorwich, Search London and Search ‘n Stuff events. She frequently speaks on SEO content strategies and organic startup growth, aiming to inspire actionable progress within the digital marketing community.

Mert is the SEO Manager at Emlakjet and a multi-time European Search Awards finalist with over eight years of experience in the listing sector. Known for driving massive growth in high-traffic domains, Mert recently led Emlakjet to a 70% increase in organic traffic within months of joining the team.

Previously, as SEO Team Lead at Akakçe, they scaled organic traffic to over 31 million monthly visits. Mert specializes in 360-degree site optimization, combining programmatic SEO, AI-driven content, and technical infrastructure to build sustainable, high-performance systems. Their philosophy is simple: use data and technology to bridge the gap between search intent and user experience.

Serbay is a seasoned digital marketing strategist with over 17 years of experience specializing in transforming online presences and catalyzing significant business growth. Utilizing a growth framework refined by best-in-class consulting practices,Serbay employs a methodology that integrates comprehensive market analysis, deep customer insights, and strategic competitive positioning to drive scalable success.

Throughout their distinguished career, Serbay has established a proven track record of forging robust digital pathways for global industry leaders, including eBay, L'Oreal, and Samsung. By delivering innovative solutions that enhance both visibility and operational efficiency, they consistently steer businesses toward sustained peak performance and long-term market leadership.

Begüm Kaya is an Organic Growth Strategist at Omniscient Digital and the founder of Place to Be, a digital wellbeing initiative for marketers. She specializes in SEO and content-driven growth for B2B companies, with experience across the US, UK, EU, and Japan. Through Place to Be, she helps digital professionals improve focus, performance, and resilience through mindfulness, breathwork, and awareness training. Begum is also the MC for Search ’n Stuff and a brand ambassador for SERP Conf.