Yagmur Simsek is an independent SEO and content strategist, the founder of Search ‘n Stuff Community & Networking Events, and the co-founder of Global Cyber Security Network and Global Fintech Market. With over a decade of experience in SEO, she specialises in developing robust content strategies and fostering organic growth for both B2B and B2C clients.

Previously serving as the SEO Manager for Philip Morris International’s UK market and SEO Strategist for Re:signal Agency, as well as other digital marketing agencies, Yagmur’s expertise extends both in-house and consultancy roles, giving her a unique perspective on optimising visibility and scaling growth strategies tailored to each client’s needs.
Yagmur is a seasoned speaker, having shared her insights at renowned industry events such as BrightonSEO, International Search Summit Barcelona, Women in Tech SEO Festival, SEO Vibes, We Love SEO Paris; and industry meetups including SearchNorwich, Search London and Search ‘n Stuff events. She frequently speaks on SEO content strategies and organic startup growth, aiming to inspire actionable progress within the digital marketing community.

Mert is the SEO Manager at Emlakjet and a multi-time European Search Awards finalist with over eight years of experience in the listing sector. Known for driving massive growth in high-traffic domains, Mert recently led Emlakjet to a 70% increase in organic traffic within months of joining the team.

Previously, as SEO Team Lead at Akakçe, they scaled organic traffic to over 31 million monthly visits. Mert specializes in 360-degree site optimization, combining programmatic SEO, AI-driven content, and technical infrastructure to build sustainable, high-performance systems. Their philosophy is simple: use data and technology to bridge the gap between search intent and user experience.

A digital marketing expert since 2018, Aybüke Yerlikaya currently serves as Growth Director at WPP Media (formerly GroupM). Specializing in SEO, ASO, CRO, and SEM, she has provided strategic consultancy for global leaders including Nestlé, IKEA, Unilever, Samsung, and L'Oréal.

Her success stories have been published as case studies by industry authorities like OnCrawl, Ahrefs, and SEMrush. A finalist in the "Best Use of Search – Health" category at both the European and Global Search Awards 2024, she also earned a Silver Award at Cannes Young Lions Turkey 2023. A double major graduate of Galatasaray University (International Relations and Communication), Aybüke continues to lead data-driven growth and organic marketing strategies.

Begüm Kaya is an Organic Growth Strategist at Omniscient Digital and the founder of Place to Be, a digital wellbeing initiative for marketers. She specializes in SEO and content-driven growth for B2B companies, with experience across the US, UK, EU, and Japan. Through Place to Be, she helps digital professionals improve focus, performance, and resilience through mindfulness, breathwork, and awareness training. Begum is also the MC for Search ’n Stuff and a brand ambassador for SERP Conf.

With over 10 years of experience, Tuğçe Durmuşoğlu has spent the last 6 years managing end-to-end organic growth strategies for brands through her company, Orbital Agency. She approaches SEO holistically, moving beyond technical optimization to focus on user psychology and search behavior.

Having built sustainable success stories for major brands like Karaca, Boyner, L’Oréal, and Florence Nightingale, Tuğçe specializes in content marketing training, seamless site migrations, and strategic transformations. A graduate of the Marketing School (PİO), her current focus lies at the intersection of SEO and AI-powered search experiences.

Tahsin Pektürk began his career as an SEO specialist on the agency side. Over time, while deepening his expertise in SEO, he took on active roles in areas such as CRO (Conversion Rate Optimization) and web analytics, gaining end-to-end experience across various digital marketing disciplines. After years of working with global brands across different sectors, he brought his consultancy perspective to the aviation industry with Pegasus Airlines.

By leveraging the multi-disciplinary perspective he gained throughout his career, Tahsin focuses on supporting organic growth through measurable and sustainable strategies aligned with business objectives—placing a data-driven and sustainable growth approach at the center of his work. In recent years, with the rise of LLM-based platforms, he has focused on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). He is currently working on next-generation visibility strategies that ensure a brand's online assets connect with users at the right time and in the right context.

Cemil is a digital marketing veteran with 13 years of experience driving growth across global markets, including Turkey, Egypt, Germany, and Russia. As the Digital Marketing Growth & Optimization Product Owner at DeFacto, he leads the brand’s strategic scaling and optimization initiatives.

Throughout his career, Cemil has managed annual budgets exceeding 100M TL and led high-performing teams of over 10 specialists. He integrates deep expertise in SEO, SEM, ASO, and Performance Influencer Marketing with advanced AI optimizations. A recognized industry voice, he frequently contributes to the ecosystem through corporate training and panel speaking.

Marketing professional, strategic brand consultant, and mentor; a.k.a. Marketing Holmes!

Ahmet launched his career as the founder of Pazarlamasyon.com while still at university. He went on to manage brand and digital growth at industry leaders Filli Boya and Ağaoğlu Group. He further expanded his expertise through senior marketing roles at Pisano (SaaS & CX), Komtaş (Data & Analytics), and GTech (Fintech).

Currently, he serves as the Marketing Director at Protel, a leader in Turkey’s hospitality technology transformation for over 36 years, where he leads brand strategy and demand generation. Simultaneously, under his Marketing Holmes! brand, he continues to provide professional training and strategic consultancy.

With over 9 years of experience in the field, Erkut Köse currently works as an SEO Manager at 3GEN DGA. Throughout his career, he has led the SEO strategies of leading brands in their respective sectors, such as BtcTurk, Koçtaş, OtoSOR, Porland, and Otelz; combining his technical expertise with business objectives to build cumulative growth models.

Positioning SEO not just as a traffic channel, but as a growth engine at the heart of the marketing funnel, Köse produces strategic content on the present and future of digital marketing through his newsletters 'Marketing Notes' and 'MarkeSight Notes'.

Serbay is a seasoned digital marketing strategist with over 17 years of experience specializing in transforming online presences and catalyzing significant business growth. Utilizing a growth framework refined by best-in-class consulting practices,Serbay employs a methodology that integrates comprehensive market analysis, deep customer insights, and strategic competitive positioning to drive scalable success.

Throughout their distinguished career, Serbay has established a proven track record of forging robust digital pathways for global industry leaders, including eBay, L'Oreal, and Samsung. By delivering innovative solutions that enhance both visibility and operational efficiency, they consistently steer businesses toward sustained peak performance and long-term market leadership.