MALMO 19.04.2024

Feel the SEO Vibes in your city!


Carlsgatan 12e, 211 20 Malmö

Located at a prime spot in Malmö, Slagthuset provides the perfect venue for the upcoming SEO Vibes on Tour event. This modern conference facility offers participants a contemporary and comfortable environment to fully engage in the SEO Vibes on Tour experience.

Imagine a seamless blend of industry insights and casual networking set against the backdrop of this beautiful and modern space. Slagthuset in Malmö sets the stage for a unique event where professionals can enjoy relaxed conversations while benefiting from the expertise shared during presentations.

SEO Vibes on Tour Malmö promises a dynamic atmosphere, with vibrant discussions led by industry experts. From captivating topics to valuable networking opportunities, this event at Slagthuset ensures a day filled with learning and connection, all within the charming city of Malmö.

SEO Vibes on Tour - Malmo



Welcome & technical information


Optimize for EEAT in the new AI search

Ulrika Viberg, CEO and Senior SEO at Unikorn
Johan Björtin, Head of Data Insights at SQLI Nordics

Coffee break


Social Search: how to optimize social media for search

Sabine Ljunggren, Senior SEO-specialist and Partner at Maia

Find your organic link strategy

Manne Högström, SEO Specialist - Klikko Denmark

Lunch break


Popcorn in gasoline! Other internet nonsense and something about automation (Presentation in English)

Mateusz Godzic, Head of Growth at WhitePress®

Fake news vs Fun facts about WhitePress® (Presentation in English)

Caroline Michalak, Business Development Manager at WhitePress®

Coffee break


Google algorithms and updates through the ages, then and now. How should we tackle what has happened and what will happen on the search engines?

Niklas Aronsson, Growth Marketing Lead in Columbus

Digital PR

Vincenza La Starza, Senior SEO Manager at 56k Digital

Coffee break


Semantic SEO that builds topical authority

Pontus Vippelius, Head of SEO at AdRelevance

Q&A expert session




SEO Snack - Slaghuset


Ulrika Viberg
CEO and Senior SEO at Unikorn

Ulrika Viberg is the founder of the Sweden-based SEO agency Unikorn, focusing on user-centric SEO. She has nearly two decades of experience and deep knowledge in Technical SEO, Web Projects, and Digital Strategies. Ulrika also co-hosts the International SEO initiative Global SEO Club, and SEOGIRLS a community for women in SEO in Sweden.

Johan Björtin
Head of Data Insights at SQLI Nordics

Johan Björtin is a Senior SEO and Web Analytics consultant with a background in both frontend and backend development for several years. As the Head of Data Insights at SQLI Nordics, his main goal is to help clients in both B2C and B2B e-commerce to thrive with Google Search. By utilizing data in decision-making processes, his experience complements well with UX and Design to emphasize the importance of optimization that ultimately enriches the overall user experience.

Sabine Ljunggren
Senior SEO-specialist and Partner at Maia

Sabine Ljunggren is a Senior SEO Specialist and Partner at the growth agency Maia. For the past 7 years, Sabine has been helping companies from different industries to improve their organic presence. She is passionate about sharing knowledge and regularly trains in both SEO and CRO at professional schools such as Berghs School of Communication, IHM Business School and Medieinstitutet. In 2020, Sabine was named "Young Marketing Professional of the year" by SEMrush.

Manne Högström
SEO Specialist - Klikko Denmark

Manne started his career digging for Ireland's ancient past on the green moors outside Dublin. Nowadays, he looks to the future and loves finding the connection between users and Google's ever-changing algorithms. He has optimized everything from funeral homes to e-commerce sites, breaking down walls between developers and marketing departments. You'll find him at the gym, in the rehearsal room or at the popular AW'n SEO-Snack Öresund, which he runs in Malmö.

Mateusz Godzic
Head of Growth at WhitePress®

Head of Growth at WhitePress, Mateusz brings over 20 years of experience in the tech industry, specializing in web development, multimedia, as well as product and business innovation. He champions efficiency through a diverse range of solutions including low code, no code, and traditional coding methods, always with a smile. His work philosophy revolves around continuous development and a keen interest in the latest technological advancements, leading him to constantly experiment with local and online AI models and have a passion for software testing. These practices enable him to effectively solve problems and create thoughtful, valuable products. Beyond his professional endeavors, Mateusz indulges in double espressos, electronic music, and photography.

Caroline Michalak
Business Development Manager at WhitePress®

Caroline Michalak is an experienced Business Development Consultant with significant background in Digital Marketing and Communications. She has more than 15 years of experience in working within the marketing industry. Currently holding a key business development role in WhitePress®, supporting Swedish SEO Agencies and SEO Specialists with complex link building and digital PR solutions.

Niklas Aronsson
Growth Marketing Lead in Columbus

Niklas Aronsson is working as Growth Lead at Columbus Global, helping clients with strategies regarding all growth-related topics. His first encounter with "manipulating search results", now known as SEO, was back in 1998 in the Altavista days, and he has been working full time with SEO for 20 years. Niklas also helps out with SEO and Marketing strategies for future generations in his role as lecturer and mentor for the schools in Malmö focusing on Digital Marketing and Digital Analysis. The combination of analysing data and creative thinking is the reason why he fell in love with SEO early on. He believes most decisions should be based on data instead of "having a hunch" in today's business.

Vincenza La Starza
Senior SEO Manager at 56k Digital

With over 15 years of experience in SEO, Vincenza is a seasoned expert in the field. Her extensive expertise extends across diverse industries and markets, having worked with a wide range of clients to help them grow their organic presence. What she finds most interesting with SEO is the mix of creativity, analysis, and technical aspects, recognizing that there is no one-size-fits-all approach in achieving success. Currently, she holds the responsibility of leading the SEO team and offerings at 56K digital. 

Pontus Vippelius
Head of SEO at AdRelevance

Pontus Vippelius is an accomplished SEO specialist, boasting a 12-year-long comprehensive career that spans both agency and in-house roles. With his extensive experience in the field, Pontus has honed a deep understanding of the nuanced demands of search engine optimization. His journey in SEO has seen him navigate a variety of markets and industries, giving him a rich perspective on effective strategies. Pontus thrives on the blend of creative thinking, analytical rigor, and technical know-how required in SEO, and he firmly believes in the importance of a tailored approach for each unique challenge. Currently, he is at the Head of the SEO department at AdRelevance, where he leads his team in crafting and executing innovative SEO strategies that drive significant results.

What You can expect

Professional speakers TOP local experts and some worldwide speakers
Networking Expand your professional network
Bites & drinks Taste local treats
Vibrant ambience Enjoy the relaxed atmosphere and have fun with your industry fellows



Media patronage

Do you have any questions?

Contact Us

Caroline Michalak
Business Development Specialist Marketing and Sales Nordics

+46 708523500

We are International Content Marketing Platform

We have developed a fully automated publishing marketplace to simplify the lives of both advertisers and publishers. We connect digital PR agencies, media agencies, and advertisers with website owners and influencers.Today we connect over 35000 advertisers with 25000 publishers across the globe.