STOCKHOLM 26.09.2024

Feel the SEO Vibes in your city!

Stockholm

26.09.2024
Helio GT30
Grev Turegatan 30, 114 38 Stockholm

Celebrate the best SEO vibes again! Flying on the wings of success of last year’s event, we are thrilled to announce SEO Vibes on Tour Stockholm vol. 2.

Our plan remains unchanged…to bring together experts, enthusiasts and newcomers for a day filled with inspiring sessions, engaging activities, and meaningful connections.

This year we welcome you to remarkable Helio GT30 conference venue that boasts contemporary and comfortable interiors, offering participants an inviting space to immerse themselves in the SEO Vibes on Tour experience.

Whether you were with us last year or are joining for the first time we promise you a dynamic atmosphere, vibrant discussions and unforgettable networking.

SEO Vibes on Tour 2024 - Stockholm

Agenda

09:00

Welcome and technical information

09:05

The importance of conversion in SEO

Nicklas Larenholtz, Chief Operating Officer at new customers

09:35

Optimize for EEAT in the new AI search

Ulrika Viberg, CEO and Senior SEO at Unikorn

Johan Björtin, Head of Data Insights at SQLI Nordics

10:05

Q&A

10:15

Coffee break

10:45

The Future of Ecommerce SEO: Generative AI and Its Limitless Potential

Josef Borgström, SEO Team Lead at s360

11:15

Digital PR

Vincenza La Starza, Senior SEO Manager at 56k Digital

11:45

Q&A

12:00

Lunch break

13:00

Social Search: how to optimize social media for search

Sabine Ljunggren, Senior SEO Specialist and Partner at Maia

13:30

Is it worth investing in quality content?

Michael Wahlgren, CEO and Founder of Pineberry

14:00

Q&A

14:15

Coffee break

14:45

Programmatic SEO: how to create a revenue engine using content

Stella Wannberg, Senior SEO Consultant at Pixel Nordic AB

15:15

Treasure hunt in the search engine

Patrik Rosenfeld, SEO Manager at Nexer Group

15:45

Q&A

16:00

Coffee break

16:30

Fake news vs Fun Facts about WhitePress®

Caroline Michalak, Business Development Manager at WhitePress®

17:00

Google algorithms and updates through the ages, then and now. How should we tackle what has happened and what will happen on the search engines?

Niklas Aronsson, Professional Marketer & SEO expert

17:30

Q&A

17:45

Summary

18:00

SEO Snack

Speakers

Nicklas Larenholtz

Chief Operating Officer at new customers

Nicklas Larenholtz is a seasoned SEO expert with over 17 years of experience in digital marketing. In addition to his expertise in SEO, he also has a solid background in web development and e-commerce, which has helped him understand the technical and business aspects of how a website should be built and optimised to maximise sales and online visibility. Nicklas is currently operationally responsible for the new customers department within SEO, SEM & CRO.

Ulrika Viberg

CEO and Senior SEO at Unikorn

Ulrika Viberg is the founder of the Sweden-based SEO agency Unikorn, focusing on user-centric SEO. She has nearly two decades of experience and deep knowledge in Technical SEO, Web Projects, and Digital Strategies. Ulrika also co-hosts the International SEO initiative Global SEO Club, and SEOGIRLS a community for women in SEO in Sweden.

Johan Björtin

Head of Data Insights at SQLI Nordics

Johan Björtin is a Senior SEO and Web Analytics consultant with a background in both frontend and backend development for several years. As the Head of Data Insights at SQLI Nordics, his main goal is to help clients in both B2C and B2B e-commerce to thrive with Google Search. By utilizing data in decision-making processes, his experience complements well with UX and Design to emphasize the importance of optimization that ultimately enriches the overall user experience.

Josef Borgström

SEO Team Lead at s360

Josef is a SEO Team Lead at s360, a performance agency with the largest SEO unit in the nordics. Josef has close to ten years of experience in SEO, and has worked both in-house and on the agency side and is currently leading s360’s SEO expansion into Sweden.

Privately, a happy father and partner. In his free time, he enjoys movies, books and likes to spend the entire day cooking.

Vincenza La Starza

Senior SEO Manager at 56k Digital

With over 15 years of experience in SEO, Vincenza is a seasoned expert in the field. Her extensive expertise extends across diverse industries and markets, having worked with a wide range of clients to help them grow their organic presence. What she finds most interesting with SEO is the mix of creativity, analysis, and technical aspects, recognizing that there is no one-size-fits-all approach in achieving success. Currently, she holds the responsibility of leading the SEO team and offerings at 56K digital. 

Sabine Ljunggren

Senior SEO Specialist and Partner at Maia

Sabine Ljunggren is a Senior SEO Specialist and Partner at the growth agency Maia. For the past 7 years, Sabine has been helping companies from different industries to improve their organic presence. She is passionate about sharing knowledge and regularly trains in both SEO and CRO at professional schools such as Berghs School of Communication, IHM Business School and Medieinstitutet. In 2020, Sabine was named "Young Marketing Professional of the year" by SEMrush.

Michael Wahlgren

CEO and Founder of Pineberry

Michael Wahlgren has worked with SEO for 20 years and is the founder of the agency Pineberry where he works as an SEO consultant together with 70 colleagues. He is an appreciated lecturer, host of the Search Podcast and author of the best-selling SEO book “Guldläge på nätet”.

Stella Wannberg

Senior SEO Consultant at Pixel Nordic AB

Stella Wannberg is a senior SEO consultant at the SEO agency Pixel Nordic and the winner of the Rising Star award at the European Search Awards in 2022. She has got 6 years of experience within the field and has been working agency-side since she first started with SEO, giving her experience with various sites, businesses, and teams. Today, she mostly works with global brands and companies.

Patrik Rosenfeld

SEO Manager at Nexer Group

Patrik has worked in digital for 27 years and has worked as a web analyst, digital strategist and 17 years in SEO. Patrik currently runs Nexer Group's SEO department, which works both internally and with external customers.

Caroline Michalak

Business Development Manager at WhitePress®

Caroline Michalak is an experienced Business Development Consultant with significant background in Digital Marketing and Communications. She has more than 15 years of experience in working within the marketing industry. Currently holding a key business development role in WhitePress®, supporting Swedish SEO Agencies and SEO Specialists with complex link building and digital PR solutions.

Niklas Aronsson

Professional Marketer & SEO expert

Niklas Aronsson is helping clients with strategies regarding all growth-related topics. His first encounter with "manipulating search results", now known as SEO, was back in 1998 in the Altavista days, and he has been working full time with SEO for 20 years. Niklas also helps out with SEO and Marketing strategies for future generations in his role as lecturer and mentor for the schools in Malmö focusing on Digital Marketing and Digital Analysis. The combination of analysing data and creative thinking is the reason why he fell in love with SEO early on. He believes most decisions should be based on data instead of "having a hunch" in today's business.

What You can expect

Professional speakers TOP local experts and some worldwide speakers
Networking Expand your professional network
Bites & drinks Taste local treats
Vibrant ambience Enjoy the relaxed atmosphere and have fun with your industry fellows

Organizer

Partners

Do you have any questions?

Contact Us

Caroline Michalak

Business Development Specialist Marketing and Sales Nordics

+46 708523500

caroline.michalak@whitepress.com

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