SEO professional with a strong focus on performance and business impact, Javier Bermúdez leads the organic strategy at Barceló Hotel Group and combines hands-on experience with teaching. He advocates for measurable SEO, aligned with revenue and centered on turning searches into tangible results.

Giannella Ligato is a Senior Ecommerce Consultant with extensive experience in AI applications and catalog optimization. Specializing in platforms such as Magento and Shopify, her technical focus on internal search engines boosts the visibility and conversion of large-scale digital businesses. Senior ecommerce consultant specialized in artificial intelligence for e-commerce, catalog optimization, and internal search engines.

Antonio Ruiz Antonaya is an expert SEO Consultant with extensive experience managing technical, local, and international projects. Currently serving as SEO Manager at Grupo Safamotor and a professor at Windup School, he specializes in designing business-driven strategies to enhance web visibility and performance. «I design, implement, optimize, and monitor web positioning strategies».

Juan Carlos Claros Sierra is a Technical SEO at Grupo Safamotor, specializing in technical optimization and international content strategies. He combines his corporate experience with freelance project management, providing a dynamic perspective focused on tangible results. He will present alongside Antonio Ruiz Antonaya, discussing the keys to strategic positioning within highly competitive environments.