SEO Vibes on Tour
Milan
25.09.2025Viale Bianca Maria, 4, 20129 Milan MI, Italy
Get ready: SEO Vibes on Tour is coming back to Italy for its third edition! Join us in Milan for a unique opportunity for SEO professionals to immerse themselves in a stimulating environment of learning, innovative ideas, and quality networking.
Speakers
Filippo Sogus
Be-We Founder & SEO ExpertSEO Manager with a background in digital marketing since 2006, with a strong focus on SEO. He is the founder and managing director of Be-We, a Digital Marketing agency based in Sardinia, where he oversees various e-commerce and editorial projects with his team. For several years, he has been a speaker at industry events throughout Italy, sharing his hands-on experience.
Alessio Mandis
SEO Expert @ Be-WeExpert in SEO and Digital Marketing with over ten years of experience. He firmly believes that behind every great professional there should be a person of depth, able to combine ethics and professionalism. His passion for communication and behavioral psychology helps him deeply understand the companies he works with, finding effective solutions even in the most complex situations. Outside of work, he is an avid reader and a fan of movies and TV series, which stimulate his curiosity and creativity.
Laura Copelli
SEO Specialist & Digital Strategist at Laura CopelliI am an SEO Specialist and Digital Strategist. I deal with SEO with a holistic, multi-channel and multi-modal approach, the result of a path that has seen me evolve from creative to strategist. I am very active on LinkedIn, where I am known as the “champion of copywriters”: I also apply SEO on this platform, which I use as a strategic amplifier to increase online visibility. I founded #primalaSEO, a network of professionals with whom I collaborate to develop comprehensive and tailor-made digital marketing strategies. I work with companies, web agencies, journalists and freelancers who want to improve their online presence and achieve concrete results.
Riccardo Sforzin
SEO Specialist at The Brandformance SocietySEO Specialist @The Brandformance Society, he is an expert in organic strategies for e-commerce and complex digital projects, with experience in B2B and B2C and a focus on the fashion sector. Data-driven approach, oriented towards measurable results, always looking for new challenges in the world of organic search.
Paolo Dolci
Founder & SEO Expert at WpSEOSEO consultant with over 20 years of digital experience, specialising in technical SEO, semantics and the application of artificial intelligence to search engines. Founder of the agency WpSEO Srls (active since 2013), he supports companies and marketing teams in building measurable, sustainable and AI-ready organic strategies.
Pierluigi Tosto
Head of SEO at Seed DigitalOver 15 years of experience in the web marketing industry. As an SEO specialist, has driven the success of numerous high-traffic websites in Italy and internationally. Experienced speaker at the University of Genoa, SUPSI, and various master's programs in SEO and digital marketing.
Agenda
Welcoming coffee & buffet
Official welcome at SEO Vibes on Tour Milano moderated by Gaetano Romeo
E-commerce SEO in the age of inference: designing content that talks to Google
In the age of inference, doing SEO for an e-commerce means creating content that is not only findable, but also readable, understandable and usable by AI engines. With the advent of RAG systems, Google no longer just returns links: it generates answers, drawing from structured, reliable and authoritative sources. In this talk we will explore how to use schema.org, a solid semantic architecture, brand strength, targeted citations and relevant links to turn each page into a retrievable node of the new inferential web. From designing prompt-aware content to building visibility beyond the SERPs. The speech will be led by Filippo Sogus and Alessio Mandis.
Alessio Mandis, SEO Expert @ Be-We
Filippo Sogus, Be-We Founder & SEO Expert
SEO and accessibility: creating sites optimised for people, search engines and AI platforms
Accessibility is not only a regulatory issue: it is also a powerful ally of SEO. In fact, many of the criteria of the WCAG guidelines improve the understanding of content by search engines, favouring organic positioning and reducing indexing problems, thus increasing the quality of results in SERPs. Furthermore, accessibility is also crucial for artificial intelligence platforms that rely on structured and easily interpretable content to provide effective answers. This talk will show how accessibility, SEO and artificial intelligence are not worlds apart, but part of a single strategy oriented towards inclusion, performance and online visibility.
Laura Copelli, SEO Specialist & Digital Strategist at Laura Copelli
Brand Search Intent: Beyond Keywords, Into Perception
What do branded searches really tell us? In this talk we will explore how branded search intent analysis can go beyond traditional SEO, becoming a strategic lever to build brand equity and drive high-impact business decisions. From SERPs reflecting brand perception to hidden positioning signals, from the most desired products to perceived iconicity: we will discover how to turn every query into strategic insights, using a data-driven approach to turn organic demand into a business compass, both in e-commerce and beyond. Not just positioning, but a deep understanding of what our users think and want.
Riccardo Sforzin, SEO Specialist at The Brandformance Society
Lunch break
AI Overview & AI Mode: how SERPs are changing and how we are trying to manipulate them
A field study of Google's new AI SERPs. What content is selected? How do CTR, visibility and click patterns change? And above all: what happens when we try to influence inputs, entities and sources to be “chosen” by LLMs? A practical, unfiltered talk: successful tests, mistakes, insights.
Paolo Dolci, Founder & SEO Expert at WpSEO
The new SEO is Everywhere
Being first on Google today has many different meanings: result organic, AI Overview, Discover. The solution is S(Everywhere)Optimisation. Your audience discovers new brands not only in search results. Between social media, newsletters, podcasts and voice assistants, the customer journey unfolds on different channels, fast and often invisible if you only look at Google. Every touchpoint is an opportunity: if you miss the right moment or the right message, you risk disappearing.
Elisa Contessotto, Head of Training at SEOZoom
Intercepting trends and generating awareness: the case of Borghi Italiani Online by Telepass
The case study will illustrate how an Onsite and Offsite SEO strategy led us to build a magazine with 5 million visitors; in the case, I will also talk about the “Borghi project”, an initiative combining Seed's SEO skills and digital PR that allowed us to get Moveo talked about in major national (and many international) newspapers, activating virality on social networks as well.
Pierluigi Tosto, Head of SEO at Seed Digital
Summary
Networking
- Expert-led sessions - gain insights from top SEO professionals sharing the latest trends, strategies, and case studies
- Networking opportunities - connect with fellow SEO enthusiasts & industry leaders
- Snacks & refreshments - enjoy snacks and drinks to keep you energized during the event
- Exclusive goodies - get access special discounts and surprise gifts from our partners
*Early Bird tickets are available until 31.07.2025. Don't wait and secure your spot now!
Why should you join the event?
Organizer
Do you have any questions?
Contact our Event Manager!+39 345 510 9002
nicola.laserra@whitepress.com