WARSAW

Since 2024, he has been leading the development of Senuto Enterprise, introducing AI to areas once dominated by Excel spreadsheets and endless email attachments. On a daily basis, he combines SEO expertise, process automation, and an almost obsessive approach to content quality - all to get something more human out of large language models than just nicely structured sentences. Before diving into the world of AI, he spent over a decade building extensive PBN networks, working in affiliate marketing, and developing his own SEO tools. Today, his main goal is to design processes that make language models behave a little more like… humans. He is the creator of prompt engineering workshops, a speaker at events focused on AI, copywriting, and automation, and a relentless experimenter. When he’s not writing prompts, he’s most likely testing another classifier of his own or feeding fresh data into his AI detector.

Head of Business Development at Bluerank, combining business development with marketing consultancy to help companies translate business objectives into strategies and actionable plans. Works with brands and teams of experts across strategy, performance marketing, Organic and AI Search, analytics, and communications.

Responsible for developing new business partnerships, managing proposal processes, and leading negotiations. Bridges clients’ business perspectives with specialist expertise, tailoring the scope and model of collaboration to each organization’s needs. Develops consultative sales processes and co-creates solutions that address the impact of AI on how people search for information, brand visibility, and customer purchasing decisions.

Lectures in the Media and Communication program at WSB Merito University in Warsaw and serves as a mentor in the “Leaders for Leaders” program.

As Head of Organic & AI Content, she is responsible for leading her team throughout the content creation, review, and distribution process, as well as shaping content marketing strategies. She follows the evolution of copywriting in the context of AI and the new opportunities it offers, ensuring that AI is used transparently, ethically, and in compliance with the law.

Her team creates data-driven content that actively supports clients’ business goals, particularly in increasing sales and brand awareness. Articles, category and product descriptions, reports, e-books, and special campaigns are developed using best practices in SEO, copywriting, and UX writing, delivering on project KPIs even in niche and highly regulated industries such as construction and healthcare.

Her team’s portfolio includes brands such as ALAB Laboratoria, the DKMS Foundation, Orange, and Empik. Projects delivered for these clients have earned industry recognition for their effective use of content at prestigious competitions, including the European Search Awards, Global Search Awards, Golden Arrow, and Performance Marketing Diamonds.

She is a certified FRIS Idealist Partner. Her thinking is guided by relationships, while her approach to work is driven by a pursuit of perfection, helping her build strong client partnerships and deliver high-quality solutions.

Outside work, she is a fan of dark humor, black coffee, and, above all, a dog person. She graduated in English Philology from the University of Łódź in 2000 and has been working in the digital industry since 2010.

Mike Korba – Co-Founder of Positive User & Global Industry Thought Leader at Positive. A marketing automation expert, Internet enthusiast and theorist, e-marketing practitioner, and speaker at numerous conferences, including WebSummit, Infoshare, SaaStock, and How to Web. He is also a lecturer at AGH University of Krakow, Collegium Civitas, WSB, and other universities across Poland. He has experience from multiple perspectives - working at an advertising agency, a technology provider, and within in-house marketing teams. As CCO, he advises strategic User.com clients and works with leading brands on implementing data-driven marketing and highly personalized automated communication. He shares his knowledge through the Martech Well Done podcast at martechwelldone.pl and during numerous training sessions delivered in collaboration with organizations including EY Academy of Business and SprawnyMarketing.

SEO Leader at Performance Group. For over 10 years, he has been combining SEO with content, influencer marketing, and other digital activities, helping major brands build visibility in an ever-changing search ecosystem.

CEO and co-founder of NON.agency, an international SEO company built on an AI-native infrastructure. He has nearly 20 years of experience in the SEO industry, including over 15 years working at agencies. He is the founder and co-founder of digital marketing businesses operating in the UK and Polish markets.

He currently focuses on international SEO and GEO (Generative Engine Optimization), helping brands increase their visibility in AI-generated answers. His expertise lies in building brand visibility across AI-powered search platforms, including ChatGPT, Perplexity, and Google AI Overviews. Since November 2024, he has also hosted Globalne Horyzonty, a podcast dedicated to international business and expansion into global markets.