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Platform Privacy Policy (effective from 30.07.2026)

WhitePress® Platform Privacy Policy

  1. General provisions
    1. The WhitePress platform® , available to registered users at whitepress.com (including all its subpages) is administered by "WhitePress" Spółka z ograniczoną odpowiedzialnością, with its registered office in Bielsko-Biała, 26/28 Legionów Street, entered into the Register of Entrepreneurs of the National Court Register kept by the District Court in Bielsko-Biała, 8th Commercial Division of the National Court Register under the KRS number: 0000651339, NIP: 9372667797, REGON: 243400145, and other companies from the WhitePress Group.
       
    2. The administrator of the Platform user's personal data within the meaning of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons in relation to the processing of personal data and on the free movement of such data and the repeal of Directive 95/46/EC (General Data Protection Regulation) is the WhitePress Group® , including the company with which the User is bound by a contract for the provision of electronic services and remains. The details of the Administrator are indicated in the relevant WhitePress Platform Terms and Conditions® , which were accepted by the User at the stage of account registration in the Platform.
       
    3. To contact the Administrator on any matters related to this Privacy Policy and the protection of personal data, please send an email to: .
       
    4. This Privacy Policy of the WhitePress Platform® (hereinafter: "Platform") applies to any user with a registered Publisher, Advertiser, Journalist and/or Influencer account on the Platform (hereinafter: "User").
       
    5. The Administrator informs that all content available on the Platform is protected by law, including copyright or trademark protection rights, and may not be used in any way without the prior written consent of the Administrator, with the exception of permitted personal use of works within the meaning of the Act on Copyright and Related Rights of 4 February 1994.
       
    6. Any action beyond the above-mentioned permitted use is not permitted and may result in civil and criminal liability.
       
    7. The Administrator endeavours to protect the privacy of the Users, in particular by applying all precautions required by law to protect the Users' data against loss, destruction, disclosure, access by unauthorised persons and misuse. Also, Users by appropriate actions may contribute to the security of their data, including personal data on the Internet (e.g. by changing the access password frequently, using combinations of letters and numbers).
       
    8. It is up to each User to decide whether or not to exercise his or her rights (see section 5 below) to control the processing of his or her data. Exercising rights that lead to preventing the Administrator from processing personal data to the extent that they are necessary for the provision of the service by the Administrator is tantamount to opting out of the service in question.
       
    9. The Administrator is not responsible for the privacy practices of websites to which the User is redirected by clicking on links on the Platform.
       
    10. The Administrator reserves the right to amend this Privacy Policy of the WhitePress Platform® , in order to keep it up to date. Users will be notified by email of any changes to this Privacy Policy.
       
    11. If you do not agree with our Privacy Policy, please do not use the Platform.
  2. Processing of personal data, purposes of data processing, legal grounds for data processing
    1. The Administrator obtains personal data of Users, natural persons representing Users who are legal entities and other visitors to the Platform directly from the data subjects.
       
    2. The Administrator may also obtain personal data from Users who are Publishers, Advertisers, Journalists or Influencers, provided that the data subjects have given their consent to the relevant Publisher, Advertiser, Journalist or Influencer.
       
    3. Personal data is obtained by automated means. Below you can find the categories of personal data that the Administrator processes:
       
      Data subject Type of personal data Processing purposes Legal basis
      REGISTERED
      PLATFORM USERS      		 name, surname, address,
      e-mail, telephone number      		 creation of an account on the Platform and conclusion of the relevant agreement for the use of the Platform and the services provided as part of the Platform Article 6(1)(b) GDPR
      e-mail, telephone number communication in connection with the provision of services on the Platform (e.g. sending confirmation of an order) Article 6(1)(b) GDPR
      e-mail, telephone number information relating to new functionalities of the Platform, changes to the Platform, direct marketing by the Administrator and entities interested in marketing their own goods or services, the Administrator’s direct marketing and the optimisation of advertising campaigns through the reporting of encoded offline sales events Article 6(1)(f) GDPR / Article 6(1)(a) GDPR
      e-mail, telephone number dispatch of newsletters, sending of requested commercial information, contact for direct marketing purposes using automated calling systems Article 6(1)(a) GDPR
      identification data (
      name, e-mail, telephone number, address, bank details,
      tax residency certificate - if applicable)      		 processing payments and making settlements in relation to the services offered on the Platform Article 6(1)(b) GDPR
      information on internet traffic (IP address, start
      and end time of the
      session, type of services used, volume of data transferred and information on user identity)      		 fulfilment of the legal obligations imposed on the Administrator Article 6(1)(c) GDPR
      essential cookies implementation of processes necessary for the proper functioning of the Platform Article 6(1)(f) GDPR
      other cookies see point 7 below Article 6(1)(a) GDPR

       
    4. Personal data of Users subscribing to the Newsletter available under the tab Knowledge Base is processed for the purpose of direct marketing of the Administrator and entities interested in marketing their own goods or services - sending Users commercial information related to the Platform, new content available through the Platform and commercial information about conferences and trainings related to the tab Knowledge Base - the basis of processing is the Users' explicit consent. If Users do not give their consent, the Administrator will not process such data.
       
    5. The newsletter service referred to in point 2.4 above is activated by means of the form available on the Platform, and then by clicking on the link sent to the email address provided by the User when subscribing. The legal basis for the processing of this data is the User's consent, with the User being able at any time to withdraw their previously expressed consent and to opt out of this service with immediate effect by submitting an appropriate request to the Administrator. Each of the e-mails sent as part of the ordered newsletter service includes a link enabling termination of the service (opt-out option). The Administrator confirms both the commencement and termination of the newsletter service by appropriate messages sent to the e-mail address provided by the User.
       
    6. The User, in accordance with their preferences and the declarations made at the stage of registration of their account on the Platform, may also expressly consent to the sending of commercial information relating to the direct marketing of the services or goods offered by the Administrator by means of electronic communication, in particular electronic mail, and to contact for direct marketing purposes using automated calling systems, using the User's data indicated in the process of registration of the User's account on the Platform.
       
    7. The provision of personal data by Users registering an account on the Platform is entirely voluntary, but nevertheless necessary in order to register an account and to use the services provided on the Platform available to registered Users.
  3. Transfer of personal data and recipients
    1. In the exercise of the Administrator's legitimate interest, the Administrator shall communicate the following categories of data to the following recipients, for the purposes indicated below:
       
      Data subject Recipients of data Data category Purpose of data transfer
      REGISTERED
      PLATFORM USERS      		 accounting service providers, accountancy firms tax identification number, payment data, invoicing data invoicing, payment orders, booking of funds
      banks, financial institutions identification data processing and execution of payments
      electronic mail service providers (e-mail) e-mail address dispatch of a newsletter, dispatch of requested commercial information
      Internet service providers,
      data centres, providers of analytics and advertising tools      		 identification data (if applicable), internet traffic information, encoded sales event data server hosting, data backup, measuring the effectiveness and optimising advertising campaigns
      other users of the Platform name, surname, invoicing details, address, tax identification number enabling claims to be enforced and other rights to be exercised
      law firms information on executed transactions, concluded contracts, existing or potential disputes and the parties thereto use of legal advisory and representation services
      administrative authorities, ordinary courts, state authorities information and data which the Administrator is obliged to disclose under the relevant legislation fulfilment of a legal obligation incumbent on the Administrator
  4. Storage of personal data

    1. Users' personal data will be stored until the User exercises his or her rights leading to the cessation of the processing of his or her personal data (see section 5 below), the User revokes his or her consent to the processing (if the processing is carried out solely on the basis of consent), unsubscribes from the newsletter service or the User's account is deleted from the Platform.

    2. In the event of an existing or potential legal dispute between the User and the Administrator, as well as in the event of the existence of a legitimate obligation of the Administrator, the Administrator may continue to store such personal data as will be strictly necessary for the Administrator to protect and/or exercise its rights or fulfil its obligations.

  5. Rights of Platform Users

    1. The User has the right to obtain from the Administrator confirmation as to whether or not personal data concerning him or her is being processed and, if this is the case, he or she is entitled to access it and the following information:

      • the purpose of the processing;
         
      • categories of personal data concerned;
         
      • information on the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
         
      • as far as possible, the intended period of retention of personal data and, where this is not possible, the criteria for determining that period;
         
      • information on the right to request from the controller the rectification, erasure or restriction of the processing of personal data concerning the data subject, and to object to such processing;
         
      • information on the right to lodge a complaint with a supervisory authority;
         
      • information on automated decision-making, including profiling as referred to in Article 22(1) and (4) of the GDPR, and relevant information on the modalities of such decision-making, as well as on the significance and foreseeable consequences of such processing for the data subject- at present, the Controller does not undertake and does not plan to undertake this type of action.
         
    2. The user has the right to request the Administrator to rectify without delay personal data concerning him or her that is inaccurate. Taking into account the purposes of the processing, the data subject shall have the right to request the completion of incomplete personal data, including by providing an additional statement.
       
    3. You have the right to request from the Administrator the immediate deletion of personal data concerning you ("right to be forgotten"), and the Administrator is obliged to delete personal data without undue delay if one of the following circumstances applies:

      The Administrator reserves the right to refuse to delete the User's data if their retention is necessary for the fulfilment of claims or if required by applicable law.
       
      • personal data are no longer necessary for the purposes for which they were collected or otherwise processed;
         
      • the data subject has withdrawn the consent on which the processing is based in accordance with Article 6(1)(a) GDPR and there is no other legal basis for the processing;
         
      • the data subject objects under Article 21(1) GDPR to the processing and there are no overriding legitimate grounds for the processing, or the data subject objects under Article 21(2) GDPR to the processing;
         
      • personal data were processed unlawfully;
         
      • personal data must be erased in order to comply with a legal obligation under European Union law or the law of a Member State to which the Administrator is subject;
         
      • personal data was collected in connection with the offering of information society services, as referred to in Article 8(1) of the GDPR.
         
    4. The data subject has the right to request the Controller to restrict processing in the following cases:
       
      • The user questions the correctness of the personal data - for a period of time allowing the Administrator to check the correctness of the data;
         
      • processing is unlawful and the user, objects to the erasure of the personal data, requesting instead the restriction of its use;
         
      • The controller no longer needs the personal data for the purposes of the processing, but they are needed by the user to establish, assert or defend a claim
         
      • The user has raised an objection under Article 21(1) of the RODO to the processing - until it is determined whether the legitimate grounds on the part of the Controller override the grounds of the data subject's objection.
         
    5. The data subject shall have the right to receive in a structured, commonly used machine-readable format the personal data concerning him or her which he or she has provided to the Controller, and shall have the right to send such personal data to another controller without hindrance from the Controller, if:
       
      • the processing is carried out on the basis of consent pursuant to Article 6(1)(a) of the GDPR or on the basis of a contract pursuant to Article 6(1)(b) of the GDPR; and
         
      • processing is carried out by automated means.
         
    6. You have the right to request that the personal data be sent by the Administrator directly to another controller, insofar as this is technically possible.
       
    7. You have the right to object at any time to the processing of your personal data for the purposes of the Administrator's direct marketing, including profiling, to the extent that the processing is related to such direct marketing.
       
    8. The user has the right to lodge a complaint with the supervisory authority - the President of the Office for the Protection of Personal Data, ul. Stawki 2, 00-193 Warsaw.
       
    9. Once logged in to the Platform, the User may change their personal data collected during registration and used to log in to the Platform. The User may also unsubscribe from the newsletter themselves or delete their account from the Platform altogether by contacting the Administrator at the address indicated in the relevant Platform Rules applicable to the User. Each of the messages sent by the Administrator as part of the provision of the newsletter service contains a link enabling the User to unsubscribe from receiving it (opt-out option).
       
    10. Where your personal data is processed on the basis of consent, you may withdraw your consent at any time. Withdrawal of consent shall not affect the lawfulness of the processing carried out on the basis of consent before its withdrawal.
       
    11. Contact with the Administrator on matters related to this Privacy Policy and the protection of personal data, including the exercise of the User's rights, is possible through the following communication channels:

      − e-mail:

      − postal address: "WhitePress" Sp. z o.o. ul. Legionów 26/28, building G, 43-300 Bielsko - Biała.
  6. Analytical tools and advertising used
    1. Google Analytics

      The platform uses Google Analytics, a tool provided by Google LLC (hereinafter: Google). Google Analytics uses its own cookies to track Users' interactions with other websites or applications. The data collected by Google Analytics is in principle collected anonymously and does not allow Users to be identified. The data collected by Google Analytics may include, for example: approximate geolocation, demographic data, information about the device used, system, browser, screen resolution, language set, ISP, type of Internet connection, as well as User behaviour on the Platform.

      Detailed information on the data collected by Google Analytics is described in the Google Analytics privacy policy available at: https://support.google.com/analytics/topic/2919631?hl=pl&ref_topic=1008008.
       
    2. Google Ads

      The platform uses the Google Ads tool, which is an advertising system that allows advertising messages to reach you through channels owned by Google. For example, Google Ads collects the following types of data: search queries typed into a web browser, tracking data on User activity on other websites. As a general rule, the data collected by Google Ads does not identify you uniquely.

      Detailed information on Google Ads is described in Google's privacy policy, available at: https://policies.google.com/privacy.

      The user can independently opt out of tracking by Google Ads through the respective settings of his or her browser. For detailed information on how to opt-out of tracking by Google Ads, please follow the link: https://support.google.com/google-ads/answer/32050.

      The Platform may also send information to the Google Ads system regarding sales events occurring within the Platform in an encrypted format, solely for the purpose of measuring the effectiveness and optimising advertising campaigns.
       
    3. Remarketing

      The platform uses the remarketing function offered by Google Analytics in combination with the Google Ads tool provided by Google.

      Remarketing is a way of conducting advertising activities on the Internet. Advertising activities are directed to people who have visited the website of the Platform. Through the use of mechanisms based on cookies, the User's interest in a given product or service is determined, on the basis of which a specific marketing message is directed to the User. Marketing messages are displayed to the User when the User uses Google's search engine, browses websites or as part of their presence on social networks.

      Users can independently deactivate the remarketing option on the devices used via the deactivation option available under the link: https://www.google.com/settings/ads/onweb/.
       
    4. Google privacy policy

      Detailed information on the principles of processing and protection of personal data processed by Google is described in Google's privacy policy, available at the following link: https://policies.google.com/privacy.
       
    5. Facebook Pixel

      The platform uses the Facebook Pixel functionality provided by Meta Platforms Inc. Facebook Pixel is a short code that is placed on your website to measure the effectiveness of your display ads based on analysis of your actions. The Facebook Pixel is used to target ads to the right audience, automatically configure marketing messages, and measure the performance of display ads.

      Detailed information on the principles of processing and protection of personal data processed by Meta Platforms Inc. are described in Facebook's privacy policy, available at the following link: https://www.facebook.com/policy.php.
  7. Information on cookies
    1. A cookie is a text file which, with the consent of Users, is stored by a website server on the User's computer or mobile device. Retrieving or reading the contents of such a cookie is only possible from the level of the website server concerned. Each cookie is unique to the User's web browser and contains anonymous information such as a unique identifier and the name of the website.
       
    2. Cookies may also constitute personal data, to which the relevant provisions of this Privacy Policy apply.
       
    3. The Administrator uses cookies which are strictly necessary for the Platform to function. Other cookies are used by the Administrator on the basis of the Users' consent. Below is information on the cookies used on the Platform:
       
      Cookie provider Purpose for which cookies are used Type of cookie
      WhitePress storage of information concerning logged-in users essential (compulsory)
      Usercentrics A/S (Cookiebot) consent management (CMP), cookie manager essential (compulsory)
      WhitePress ensuring the security and integrity of the Platform essential (compulsory)
      WhitePress Statistical purposes, to illustrate the use of the Platformau by Users, to adapt and optimise the Platformau to the needs of Users and other users of the Platformau, to create statistics on the audience of the Platformau sub-pages essential (compulsory)
      WhitePress analysis of User behaviour on the Platform in order to adapt the services and content provided to the individual interests, requirements and needs of the User concerned optional
      Google LLC analysis of user behaviour on the Platform, advertising services, remarketing, measurement and analytics services, including performance measurement and the optimisation of advertising campaigns using encoded data on offline events and sales statuses optional
      Meta Platforms Inc. advertising services, re-marketing, measurement and analysis services optional
      HotJar Ltd. analysis of user behaviour on the Platform optional
      HubSpot Inc. analysis of user behaviour on the Platform, analytical and measurement services, marketing, sales support, maintenance and operation of the chat function on the Platform, and integration of encoded sales event data with partners’ external advertising systems to automate reporting and improve marketing effectiveness. optional
      LinkedIn Corporation advertising services, re-marketing, measurement and analysis services optional
      Microsoft Corporation analysis of user behaviour on the Platform optional

       
    4. The entities that may install and use cookies on the Platform based on the User's consent are the Administrator and:
       
      • Usercentrics A/S, registered office at Havnegade 39, 1058 Copenhagen, Denmark. To learn more about this controller's privacy policy, please click here: https://www.cookiebot.com/en/privacy-policy/;
         
      • Google LLC, headquartered in Mountain View, California, United States. To learn more about this administrator's privacy policy click here: https://policies.google.com/privacy;
         
      • Meta Platforms Inc. based in Menlo Park, California, United States. To learn more about this administrator's privacy policy, click here: https://www.facebook.com/policy.php;
         
      • HotJar Ltd, a private limited company registered under Maltese law. To find out more about this administrator's privacy policy, click here: https://www.hotjar.com/legal/policies/privacy/.
         
      • HubSpot Inc. based in Cambridge, Massachusetts, United States. To learn more about this administrator's privacy policy, click here: https://legal.hubspot.com/privacy-policy;
         
      • LinkedIn Corporation, based in Mountain View, California, United States. To learn more about this administrator's privacy policy click here: https://www.linkedin.com/legal/privacy-policy;
         
      • Microsoft Corporation, headquartered in Redmond, Washington, USA. To find out more about the privacy policy of this administrator click here: https://www.microsoft.com/en-us/privacy.
         
    5. The Platform uses session cookies, which are deleted when you stop using the Platform and close your browser window, as well as persistent cookies, which are stored on the devices through which you use the Platform for a limited period of time or until they are deleted.
       
    6. Data originating from cookies, will be stored depending on the type of cookies: (i) for the duration of the use of the Platform (session files), (ii) until the User exercises his or her rights leading to the cessation of the processing of his or her personal data (see section 5 above), or (iii) until the User revokes his or her consent to their processing.
       
    7. The User may, independently and at any time, change the settings concerning cookies, specifying the conditions for storing and accessing cookies on the User's device. The User may change the settings referred to in the previous sentence by means of the settings of his/her Internet browser or by means of the configuration of the service. These settings can be changed, in particular, in such a way as to block the automatic handling of cookies in the web browser settings or inform on their placement on the User's device each time. Detailed information on the possibility and methods of using cookies is available in the settings of your software (web browser).
       
    8. You can manage your consent to the processing of cookies at any time by clicking here.
  8. Exclusion of liability
    1. The Privacy Policy does not apply to websites and companies whose contact details are provided on the Platform.
       
    2. Any announcements, advertisements or other similar content posted on the Platform by Users are of an informational nature only, do not constitute an offer within the meaning of the Civil Code and may not constitute the basis for any claims against the Administrator.
       
    3. The Platform has been created as a tool to conduct effective business promotion. We recommend that you do not make unconditional use of the documents we provide within the Platform. Always remember to read a document carefully and analyse it in detail, as it may not be appropriate to your situation. The Platform is not responsible for any content posted on the forum, in comments or otherwise on the Platform by its Users.
  9. Final provisions
    1. This WhitePress Platform Privacy Policy® comes into effect from 30.07.2026 and replaces the existing WhitePress Privacy Policy®.