MADRID

Head of SEO at Eskimoz Madrid, leading a team of SEO consultants. Over 5 years of experience developing SEO strategies that connect organic visibility with real business objectives. Co-owner and host of the SEO desde Cero podcast.

Head of SEO en Media Power con 5 años de experiencia en posicionamiento orgánico.
Co-owner del podcast SEO desde Cero, donde cada semana habla de SEO, marketing digital y entrevista a los principales referentes del sector.

Betlem Cardona Devesa is a leading figure in digital strategy and growth in Spain. As Audience Business Director at Flat 101, she leads over 70 specialists optimizing digital acquisition and experience for major brands like Inditex, Movistar, and Meliá.

With a background in Computer Science and UX, Betlem has been driving digital projects since 2005, seamlessly blending design, data, and business strategy to generate real impact on profitability. Beyond her leadership role and passion for talent management, she is a dedicated educator: she directs the SEO and SEM Master's program at KSchool and is an active, inspiring voice in the #MujeresEnSEO initiative.

Carlos Sánchez Donate, known in the industry as "The Technical SEO," is a search engine optimization specialist with a strong background in programming. His expertise lies in understanding websites from the ground up: advanced optimization, Web Performance Optimization (WPO), JavaScript rendering, and deep crawl and indexation analysis.

Accustomed to tackling complex web architecture and bot behavior challenges, Carlos applies practical, data-driven solutions through experimentation. Beyond his technical consulting work, he has a proven track record of supporting the SEO community: he is the Co-producer of SEO Office Hours en Español and served as the Co-organizer of Andalu-seo for its 2024–2026 editions.

MJ Cachón is one of the most recognized and multidisciplinary figures in the Spanish SEO landscape. Active in digital marketing since 2008, she is currently the "Crew Chief" and Director of her own agency, LAIKA, specializing in search ecosystems, business strategy, and data-driven approaches.

Her impressive background includes serving as the Country Manager for SISTRIX and managing highly complex projects, ranging from site migrations and penalty recoveries to international SEO and online reputation management. MJ stands out for her hybrid profile and dedication to continuous learning, integrating UX, Business Intelligence, and data analytics into her SEO know-how. Alongside her consulting work, she is a regular speaker at top national events and coordinates the SEO Master's program for Webpositer Academy in Madrid.