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WhitePress joins RTB House! We think and act globally

Updated on: 2021-03-02  
(3 min. read)
WhitePress joins RTB House
RTB House, a MarTech innovations company, has acquired 100% of the shares of WhitePress, a leading content marketing platform that already enjoys great popularity on the domestic market. The move is set to accelerate the already-ambitious foreign expansion plans of WhitePress as RTB House puts its experience and support behind the platform.

WhitePress assists advertising agencies and corporate clients in the creation and publication of content across the web, as well as in the tracking of marketing campaign results. The company is a leader in content marketing automation, making the publishing process easier, faster, and more cost-effective. The WhitePress platform is highly scalable internationally and helps publications with ongoing roll-outs across new markets. The ecosystem of products is used by thousands of clients and relies on inventory provided by over 21,000 publishers across 12 countries.

We saw immediately how RTB House could help with our ambitions because we share a common approach. Both companies are looking at ways to stretch the boundaries. Both WhitePress and RTB House have strong core products but are still focused on innovating within their own areas of expertise. We could see that both businesses are striving for more, and that combining those forces would send a powerful message.


Paweł Strykowski, Founder and CEO of WhitePress

Innovations that offer a broader range of services to customers

RTB House has established itself as a leader in MarTech innovation, especially as the first company with retargeting algorithms run using 100% Deep Learning technology. More recently, the company has focused on broadening its product portfolio and enabling advertisers to reach new and existing customers at any stage of the sales funnel.

WhitePress is also looking beyond its successful core offering to find ways in which it can offer additional value to customers. The company operates the GoodContent platform and will soon be launching a new Content Premium service. Content Premium is a hub for copywriting services that allows any business to quickly and easily engage verified journalists and copywriting professionals at a fixed price point. In an age when content is king, WhitePress is making all aspects of the publishing process easier.

RTB House is a great ally as we look forward to some crazy years ahead and plan for growth and foreign expansion. RTB House brings a team several times larger than our own and a wealth of experience. We also see a lot of opportunities for product synergy as both companies are in the e-commerce domain and base our activities on publishers. The acquisition is great news for WhitePress in every way and I’m glad to be a part of it!


Paweł Strykowski, Founder and CEO of WhitePress

A future of alignment and shared aspirations

The immediate shared focus is on creating the optimal conditions for success. For WhitePress, that means redefining its aspirations and setting out a bold development plan. For RTB House, the acquisition is yet another expansion to its overall portfolio of MarTech products and signals entry into a totally new area of digital marketing with a partner that is set to grow rapidly and in coming years.

We recognized the huge potential of WhitePress because it is at a similar stage of development to where RTB House was just a few years ago. Understanding their business on such a core level is what made us believe that we could really help WhitePress grow significantly, especially by leveraging our experience in multi-national expansion. The acquisition strengthens the market position of both companies and is a great opportunity for success.


Robert Dyczkowski, Founder and CEO of RTB House

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