AI tools are changing the way users search for information and how brands build their online visibility. In this blog category, you’ll find articles about artificial intelligence, GEO, AI Overviews, ChatGPT, LLMs, AI SEO and the new rules of content creation – content that can appear not only in Google Search, but also in answers generated by AI systems.
Want to better understand how SEO is changing in the world of artificial intelligence? Here, you’ll find key topics related to AI visibility, content optimisation for language models, brand mentions, source authority and new user journeys – all in one place. Explore practical tips and learn how to prepare your strategy for the future of search. Enjoy reading!
ChatGPT can do more than answer questions on just about any topic. With the introduction of ads, it can also play a role in purchasing decisions and give businesses a new way to reach potential customers. So how do ChatGPT ads actually work?
AI Overviews are slashing clicks by nearly 60%, turning search into a game of "be mentioned or be forgotten." The traditional SEO playbook is being rewritten by brand mentions, YouTube signals, and entity consistency. Having tracked WhitePress®’s visibility through the shift to LLMs, I’ve seen firsthand that off-page optimization is now the key to surviving the zero-click environment. Here is how to feed the machine the right data so your brand stays visible where decisions are actually being made.
The famous phrase “SEO is dead” has been circulating in the industry almost since SEO itself began—and with the rise of AI, it’s repeated endlessly. While the concerns are understandable, the statement has simply become… boring. Why? Because SEO has never been static – it has always required adapting to technological shifts and user expectations that are ever-changing. A far more accurate statement would be that SEO and link building are evolving. In fact, right now is the best moment to dive into AI-SEO head-on, before everyone else does. That said, it won’t work without adjusting strategies to the new reality and taking a holistic approach.
Algorithms and systems powered by large language models (LLMs) are becoming increasingly sophisticated. They can now assess a brand’s overall online presence and reputation not only through backlinks, but also by recognising when the brand is being mentioned. That’s why brand mentions are gaining importance. Let’s have a closer look at how they influence SEO and brand perception – and why it’s worth investing in them.
In 2025, e-commerce SEO demands more than just backlinks — it requires a smart, scalable, and globally-aware strategy. This guide dives deep into the modern link building landscape, revealing how digital PR, AI-driven workflows, and international content hubs are reshaping SEO success. Whether you're targeting local or global markets, you'll find actionable insights to elevate your brand’s authority and visibility in search.
