Content Marketing

“Content is king, but context is God” – that's one of the most quoted sentences of Gary Vajnerchuk (“Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”). How to include a marketing message in context? It is not easy, especially if we know that context marketing has nothing in common with context advertisement...

Ever wondered how brands can promote their message while keeping readers genuinely engaged? Advertorials combine advertising with storytelling to deliver value-driven, credible content that feels natural and informative. Discover what makes them so effective, what are their key benefits, and how to create advertorials that resonate with your audience while maintaining trust and transparency.

Website pagination is an important aspect of SEO that is frequently overlooked. When implemented correctly, it enhances the user experience by simplifying navigation and boosts your site’s SEO performance by making it easier to crawl and index for search engines. However, improper pagination can lead to a range of issues that can actually harm your SEO. Read on to find out more!

Choosing the right places to publish your articles is crucial, and achieving desired impact depends directly on your goals. Whether it's brand awareness, driving website traffic, or generating leads, identifying your target audience and selecting relevant platforms are key. So, how do you verify the quality of portals and choose the right offer? Let's explore how to use the WhitePress® to ensure that your publications reach their full potential.

For digital marketers, mastering the craft of SEO-friendly content is no longer just an advantage – it's a necessity. Whether you’re a seasoned content creator or just starting out, understanding the nuances of SEO-friendly content is crucial. This guide will walk you through what makes content truly SEO-friendly, from its definition to the intricacies of keyword research, structure, readability, and the use of various supporting tools.

Sponsored content can be a powerful marketing device for promoting your product across diverse target audiences. When used effectively, it can help brands elevate their online visibility and cultivate meaningful engagement with their audience. To create a successful sponsored content campaign, both quality copywriting and in-depth SEO knowledge are necessary. Today, we’ve prepared for you the ultimate guide to sponsored content – with examples of effective sponsored content to learn from.

Digital marketing is an ever-changing environment, where innovative and engaging content is the key to success. However, with more and more content available on the internet, how is it possible to publish regular high-quality content without spending your entire budget on hiring copywriters? The answer may lie in modern technology – with tools such as ChatGPT, brands can generate content autonomously, but how valuable exactly are those AI-generated texts?

In a world increasingly driven by artificial intelligence, how reliable are AI-generated content detectors? Dive into this exploration as we demystify their functionality, reveal their paradoxes, and scrutinize their accuracy. Are we ready to trust these AI guardians of authenticity?

If you’re looking to increase conversions and engagement on your website or as part of your digital marketing campaigns, crafting an effective Call to Action (CTA) is a crucial step. Whether you’re driving clicks, downloads, purchases, or signups, the right CTA can help you motivate your users to take the desired action. In this article, we’ll be diving into the fundamentals of writing successful CTAs, exploring different types of CTAs, and providing general tips for optimizing your CTAs across various channels.

Infographics are a powerful tool for visualizing data and presenting complex information in a simple and engaging way. In this beginner's guide, we'll explore the types, benefits, key elements, and best practices of creating infographics that will effectively communicate your message to your audience. Whether you're a marketer, a student, or anyone else looking to communicate complex information in a visually appealing way, this guide is for you.

Videos are probably the most popular content on the internet. But simply uploading a clip to YouTube is not a marketing campaign. To create a successful advertising in this area you should know what types of video you have at your disposal. This way you can design a coherent and effective video campaign for your company.

Becoming a copywriter can be a great career opportunity if you enjoy working with text. Most professional content that you see published online has been written by a copywriter - without them, the Internet would be a much emptier place. What skills are necessary to become a copywriter and where to look for employment?

Marketing in the XXI century is all about the digital world and creating engaging online content. One way to propel your digital marketing campaign forward is by using copywriting to grow your organic traffic and reach new audiences. With this guide, you’ll learn what exactly copywriting is, and how it can boost your online business.

Content Marketing is one of the most effective and universal strategies for Digital Marketing, using specialized and highly-targeted Internet content not only to advertise your products and services, but also to educate your audience, build a connection with your potential customers, and build a positive brand image. How does it all work?

Almost every client who conducts e-marketing activities, whether independently or through an agency, expects measurable results. In order to meet the expectations of our advertisers, we enable to insert the tracking code into published articles. The following tips will help website administrators easily handle the code.

It’s worth investing in good texts – that’s according to the gospel of content marketing. And it’s no longer a joke in a world where every successive tweak to the Google algorithm aims to identify and promote good quality in search results. Well-written texts that users find worth reading are no more just a matter of PR. It’s a case of be seen or not be seen in Google search results. OK, so you need to invest in texts – but how much? How much does it actually cost?

If your SEO activities are still based on the rules set 2 years ago, you should read about the newest research and strategies which are much more safe to use and visibly increase the number of visits on your page. We propose SEO based on Content Marketing.

Creation of a company blog is not only a great form of communication, but you can also use it to educate your customers. You can strengthen your relations with the customer and present yourself as an expert in the field even for those who didn't try your services yet. How to use this tool? How to start your official blog?

Content marketing has gained a lot of popularity in the recent years. If you carefully observe the international marketing trends, you may notice that there is an increase in presentations, infographics and reports shown in a more attractive way and, in turn, their effectiveness is also amplified.

Google Search Console is a tool that will help you optimise your pages to make them visible in the search engine. But often, incorrect use may lead to decreased traffic. Below, you will find a manual that will help you use GSC properly – you will learn how to operate in this environment and what features of the Console you should care about.

This might be the end of boring campaigns that lack a human voice. The newest projections show one prevalent motif – the nearest future will belong to marketing communication with a human at their front. Forget about B2B and B2C – start working on Human to Human market.

A company blog is a very popular form of inbound marketing. It allows for new marketing solutions to be used and is a much better idea than banners, sponsored articles or CPC campaigns. This type of marketing is a great way to promote your products and services. If you have an enterprise, you should write a blog about it. Here are 10 reasons why!

For a long time, the blogosphere was shunned and disdained by many companies. Marketing departments were afraid to work with influential but unpredictable authors who are hard to track. Nevertheless, bloggers worked hard to gain trust and proved that the content they create can compete with the traditional media outlets. They became professional business partners and an important element of any marketing campaign. But to ensure the cooperation goes well for both sides, you should remember a couple of things.

Internet marketing boom is still present in the advertising business. Numerous entrepreneurs had to become familiar with the new way of promotion and to understand it. Facebook page, AdWords, banner ads, SEO or advertorial are some of the examples of new marketing. This in turn led to an overabundance of advertising on the internet – we were buried in huge displays, pop-ups which caused user irritation to reach a critical point.

One of the easiest ways to get a link is the creation of engaging content - something that users gladly share with others. Although this sounds like a repetition of what the biggest SEO expert - Matt Cutts - has said time and time again: "Build quality content", it is basically true. Infographics, which is what we are talking about, have become a very popular solution for SEO and content marketing.