Content marketing, i.e. a strategy that consists in acquiring customers by publication of useful and very attractive content whose purpose is to arouse interest of both the general and specific group of recipients. This method of marketing is based on a one-sided advertising message, aimed at building stable and long-term relationships by involving both people who promote content and their recipients.

The most popular forms of content marketing include:

  • guides
  • sponsored articles
  • ebooks
  • expert articles
  • video
  • webinars
  • iconographics

The task of content marketing, apart from popularizing brands, is creating the basis for building visibility on Google which "promotes" good content. In addition, publishing and promoting popular and high-quality content causes that users naturally link good content, which directly improves the position of the site in the search engine.

Blog Content Marketing is created by the WhitePress editors and people cooperating with us. It includes our private thoughts on the subject of content marketing.

The blog was created to propagate the idea of content marketing and share our knowledge with our readers. We want to show you many aspects that popular content marketing is related to.

In our entries, we try to raise many topics directly and indirectly related to content marketing, showing how extensive this topic is. We hope to provide you with a lot of valuable knowledge, that you can use in practice.

We encourage you to read on!

Content Marketing
How to choose a WhitePress® portal and achieve your goals
How to choose a WhitePress® portal and achieve your goals

Choosing the right places to publish your articles is crucial, and achieving desired impact depends directly on your goals. Whether it's brand awareness, driving website traffic, or generating leads, identifying your target audience and selecting relevant platforms are key. So, how do you verify the quality of portals and choose the right offer? Let's explore how to use the WhitePress® to ensure that your publications reach their full potential.

Mastering SEO-Friendly Content: A Complete Step-by-Step Guide

For digital marketers, mastering the craft of SEO-friendly content is no longer just an advantage – it's a necessity. Whether you’re a seasoned content creator or just starting out, understanding the nuances of SEO-friendly content is crucial. This guide will walk you through what makes content truly SEO-friendly, from its definition to the intricacies of keyword research, structure, readability, and the use of various supporting tools.

What is Sponsored Content?
Sponsored Content: The Ultimate Guide with Inspiring Examples

Sponsored content can be a powerful marketing device for promoting your product across diverse target audiences. When used effectively, it can help brands elevate their online visibility and cultivate meaningful engagement with their audience. To create a successful sponsored content campaign, both quality copywriting and in-depth SEO knowledge are necessary. Today, we’ve prepared for you the ultimate guide to sponsored content – with examples of effective sponsored content to learn from.

Boost Your Marketing Strategy with AI: Content Marketing with ChatGPT
Boost Your Marketing Strategy with AI: Content Marketing with ChatGPT

Digital marketing is an ever-changing environment, where innovative and engaging content is the key to success. However, with more and more content available on the internet, how is it possible to publish regular high-quality content without spending your entire budget on hiring copywriters? The answer may lie in modern technology – with tools such as ChatGPT, brands can generate content autonomously, but how valuable exactly are those AI-generated texts?

How good AI detectors are in content classification?
How good AI detectors are in content classification?

In a world increasingly driven by artificial intelligence, how reliable are AI-generated content detectors? Dive into this exploration as we demystify their functionality, reveal their paradoxes, and scrutinize their accuracy. Are we ready to trust these AI guardians of authenticity?

Call to Action: How to write successful CTA
Call to Action: How to write successful CTA

If you’re looking to increase conversions and engagement on your website or as part of your digital marketing campaigns, crafting an effective Call to Action (CTA) is a crucial step. Whether you’re driving clicks, downloads, purchases, or signups, the right CTA can help you motivate your users to take the desired action. In this article, we’ll be diving into the fundamentals of writing successful CTAs, exploring different types of CTAs, and providing general tips for optimizing your CTAs across various channels.

Visualizing Data: A Beginner's Guide to Infographics
Visualizing Data: A Beginner's Guide to Infographics

Infographics are a powerful tool for visualizing data and presenting complex information in a simple and engaging way. In this beginner's guide, we'll explore the types, benefits, key elements, and best practices of creating infographics that will effectively communicate your message to your audience. Whether you're a marketer, a student, or anyone else looking to communicate complex information in a visually appealing way, this guide is for you.

Videos for content marketing campaigns
8 types of videos you can use in your content marketing campaign

Videos are probably the most popular content on the internet. But simply uploading a clip to YouTube is not a marketing campaign. To create a successful advertising in this area you should know what types of video you have at your disposal. This way you can design a coherent and effective video campaign for your company.

How to Become a Copywriter
All You Need to Know About How to Become a Copywriter

Becoming a copywriter can be a great career opportunity if you enjoy working with text. Most professional content that you see published online has been written by a copywriter - without them, the Internet would be a much emptier place. What skills are necessary to become a copywriter and where to look for employment?

What is Content Marketing?
What is Content Marketing? Grow Your Audience With Tailored Content

Content Marketing is one of the most effective and universal strategies for Digital Marketing, using specialized and highly-targeted Internet content not only to advertise your products and services, but also to educate your audience, build a connection with your potential customers, and build a positive brand image. How does it all work?

JavaScript codes
How to insert JavaScript codes in articles?

Almost every client who conducts e-marketing activities, whether independently or through an agency, expects measurable results. In order to meet the expectations of our advertisers, we enable to insert the tracking code into published articles. The following tips will help website administrators easily handle the code.

How much does a good text cost?
How much does a good text cost?

It’s worth investing in good texts – that’s according to the gospel of content marketing. And it’s no longer a joke in a world where every successive tweak to the Google algorithm aims to identify and promote good quality in search results. Well-written texts that users find worth reading are no more just a matter of PR. It’s a case of be seen or not be seen in Google search results. OK, so you need to invest in texts – but how much? How much does it actually cost?

Content marketing - why it's important for SEO?
Why content Marketing is important for SEO?

If your SEO activities are still based on the rules set 2 years ago, you should read about the newest research and strategies which are much more safe to use and visibly increase the number of visits on your page. We propose SEO based on Content Marketing.

How to start a company blog?

Creation of a company blog is not only a great form of communication, but you can also use it to educate your customers. You can strengthen your relations with the customer and present yourself as an expert in the field even for those who didn't try your services yet. How to use this tool? How to start your official blog?

How to measure the effectiveness of content marketing
How to measure the effectiveness of content marketing

Content marketing has gained a lot of popularity in the recent years. If you carefully observe the international marketing trends, you may notice that there is an increase in presentations, infographics and reports shown in a more attractive way and, in turn, their effectiveness is also amplified.

A manual for Google Search Console

Google Search Console is a tool that will help you optimise your pages to make them visible in the search engine. But often, incorrect use may lead to decreased traffic. Below, you will find a manual that will help you use GSC properly – you will learn how to operate in this environment and what features of the Console you should care about.

Human to Human - a new era of marketing?

This might be the end of boring campaigns that lack a human voice. The newest projections show one prevalent motif – the nearest future will belong to marketing communication with a human at their front. Forget about B2B and B2C – start working on Human to Human market.

Company blog
10 reasons for writing a company blog

A company blog is a very popular form of inbound marketing. It allows for new marketing solutions to be used and is a much better idea than banners, sponsored articles or CPC campaigns. This type of marketing is a great way to promote your products and services. If you have an enterprise, you should write a blog about it. Here are 10 reasons why!

10 tips for an effective cooperation with bloggers

For a long time, the blogosphere was shunned and disdained by many companies. Marketing departments were afraid to work with influential but unpredictable authors who are hard to track. Nevertheless, bloggers worked hard to gain trust and proved that the content they create can compete with the traditional media outlets. They became professional business partners and an important element of any marketing campaign. But to ensure the cooperation goes well for both sides, you should remember a couple of things.

effective native marketing campaigns
5 examples of an effective native marketing campaign

Internet marketing boom is still present in the advertising business. Numerous entrepreneurs had to become familiar with the new way of promotion and to understand it. Facebook page, AdWords, banner ads, SEO or advertorial are some of the examples of new marketing. This in turn led to an overabundance of advertising on the internet – we were buried in huge displays, pop-ups which caused user irritation to reach a critical point.

Context marketing - how to bring content marketing to the next level

“Content is king, but context is God” – that's one of the most quoted sentences of Gary Vajnerchuk (“Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”). How to include a marketing message in context? It is not easy, especially if we know that context marketing has nothing in common with context advertisement...

Google Analytics for beginners

SEO activities cannot be completely realized without analysis of website traffic. You simply cannot evaluate the effectiveness of your actions if you are not checking this data. Google Analytics is a free tool which will help you analyze website traffic from different angles. Although it is free, Google Analytics is a very complex tool. Read on if you would like to learn how to use it.

Infograpics free tools
Free tools for creation of infographics

One of the easiest ways to get a link is the creation of engaging content - something that users gladly share with others. Although this sounds like a repetition of what the biggest SEO expert - Matt Cutts - has said time and time again: "Build quality content", it is basically true. Infographics, which is what we are talking about, have become a very popular solution for SEO and content marketing.

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