Public relations is no longer limited to press releases and media contacts. Today, PR and e-PR – online public relations – help brands build trust, manage their reputation and stay visible across digital channels, from editorial media and company blogs to social platforms and search results. In this category, you’ll find articles about public relations, digital communication, brand awareness, content promotion and the role of media relations in modern marketing.
Want to understand how PR can support your marketing, SEO and content strategy? Read articles on online reputation, cooperation with bloggers, native advertising, company blogs and digital PR activities. Curious to see what digital PR could do for your brand? Visit our Digital PR section and learn more about the service!
Digital PR is primarily about getting your brand noticed, but the SEO benefits it generates are far from accidental. By securing authoritative media coverage, you not only boost your brand awareness but also naturally build quality backlinks—fueling your rise in search results. Explore how focusing on Digital PR can effortlessly deliver higher rankings and lasting SEO success.
Videos are probably the most popular content on the internet. But simply uploading a clip to YouTube is not a marketing campaign. To create a successful advertising in this area you should know what types of video you have at your disposal. This way you can design a coherent and effective video campaign for your company.
This might be the end of boring campaigns that lack a human voice. The newest projections show one prevalent motif – the nearest future will belong to marketing communication with a human at their front. Forget about B2B and B2C – start working on Human to Human market.
A company blog is a very popular form of inbound marketing. It allows for new marketing solutions to be used and is a much better idea than banners, sponsored articles or CPC campaigns. This type of marketing is a great way to promote your products and services. If you have an enterprise, you should write a blog about it. Here are 10 reasons why!
Can public relations be used to support SEO? How to accomplish such activities to gain links for your website? Is e-PR useful for every company? What is the cost of the services of a PR agency and is it necessary to employ one? Below you'll find answers to all of those questions.
For a long time, the blogosphere was shunned and disdained by many companies. Marketing departments were afraid to work with influential but unpredictable authors who are hard to track. Nevertheless, bloggers worked hard to gain trust and proved that the content they create can compete with the traditional media outlets. They became professional business partners and an important element of any marketing campaign. But to ensure the cooperation goes well for both sides, you should remember a couple of things.
Internet marketing boom is still present in the advertising business. Numerous entrepreneurs had to become familiar with the new way of promotion and to understand it. Facebook page, AdWords, banner ads, SEO or advertorial are some of the examples of new marketing. This in turn led to an overabundance of advertising on the internet – we were buried in huge displays, pop-ups which caused user irritation to reach a critical point.
Content marketing has not only changed the way we look at marketing as a whole, but has also brought about changes in Public Relations. To put it simply - it has integrated content marketing with PR. Companies have started to notice that both fields have similar goals, and that both require content to reach these goals. So, if you want to know how to maximize the efficacy of content marketing, it is pretty simple - get your marketing and PR departments to cooperate with each other.
