SEO is one of the fastest growing industries at the contact point of IT and marketing. At WhitePress® we work with hundreds of specialists in the field every day, while attending industry conferences regularly. Men dominate the stage, with more women appearing on the user side of our platform each year. Therefore, this year, on the occasion of International Women's Day, we decided to take a closer look at the presence of ladies in this sector.
SEO (search engine optimization) means a website optimization for Google search engine. Of course, you should also consider the user and particularly remember about them while optimizing the site for Google. SEO activities are the part of activities that is directly related to the website - it is called On-site activities (optimization). The most important optimization factors include:
- keywords in the title tag
- placing keywords in texts that are on the site,
- selection of optimal headings (h1, h2, h3),
- appropriate internal linking on the site,
- optimization of meta tags, description and alts,
- optimization of site loading time.
Positioning (link building) of websites in Google search engine is a set of actions that a webmaster or agency should perform in order to increase the visibility of the site on Google. Positioning is directed to the so-called Off-site activities i.e. building links to a positioned website. The quality and number of these links directly affect the visibility of the site on Google and this is the most important ranking factor of the Google algorithm.
We encourage you to read on!