As business gets more competitive across a wide range of industries, reaching clients becomes an increasingly important concern for businesses. Right now, having your website display among the top search results on Google and other search engines is a priority for companies who want their potential clients to find their offer. Link building is one of the most effective ways to achieve this - find out what it is and how it works below.
SEO (search engine optimization) means a website optimization for Google search engine. Of course, you should also consider the user and particularly remember about them while optimizing the site for Google. SEO activities are the part of activities that is directly related to the website - it is called On-site activities (optimization). The most important optimization factors include:
- keywords in the title tag
- placing keywords in texts that are on the site,
- selection of optimal headings (h1, h2, h3),
- appropriate internal linking on the site,
- optimization of meta tags, description and alts,
- optimization of site loading time.
Positioning (link building) of websites in Google search engine is a set of actions that a webmaster or agency should perform in order to increase the visibility of the site on Google. Positioning is directed to the so-called Off-site activities i.e. building links to a positioned website. The quality and number of these links directly affect the visibility of the site on Google and this is the most important ranking factor of the Google algorithm.
We encourage you to read on!