SEO

SEO is one of the fastest growing industries at the contact point of IT and marketing. At WhitePress® we work with hundreds of specialists in the field every day, while attending industry conferences regularly. Men dominate the stage, with more women appearing on the user side of our platform each year. Therefore, this year, on the occasion of International Women's Day, we decided to take a closer look at the presence of ladies in this sector.

Check what our experiment with publication date update tells about Google Freshness Algorithm indicators. What changes are sufficient for the search algorithm to consider the content fresh? How does updating the date of publication impact the search engine ranking pages?

Apart from hyperlinks on other websites, search engines like Google are the only effective way for your audience to find your site. With SEO, or Search Engine Optimization, webmasters and content creators can optimize their pages to improve their Search Engine Result Pages ranking. With better positioning comes increased traffic - and potentially increased profits as well.

Regardless of what kind of product you are selling, thanks to the Google Ads system, you can effectively remind people who saw your products or services about your offer. If you want to learn how to run a Google Ads campaign and set up effective targeting – read this article.

Internal linking is the foundation of a well-optimised website. It is also a base for further on-page and off-page activities. Thanks to properly designed subpage structure and appropriate linking for each of them you can achieve a huge success and can be visible in Google, which will, in turn, lead to larger web traffic. Read our manual on internal linking to do it well.

Car workshop, hair salon, massage parlour, restaurant – when you search for all these places you aim for the compromise between the distance, price and quality of service. A couple of years ago Google has created a special algorithm that suggests the places which are close to you and at the same time they are recommended by other users. What should you do to be visible in search results for local key phrases? How does the local SEO look like?

The robot.txt file affects the way robots that "visit" your site work. It is intended for all automation systems. It is worth knowing the goal of completing the file and what you want to extract from it. Is it worth using it and what is its application? What are the disadvantages, and what benefits can it generate?

Google has introduced a new feature to its Search Console which allows you to activate Accelerated Mobile Pages (AMP). This option is suited for those who have static pages and wish to make them immediately available to users. Read on to see what philosophy hides behind the AMP.

As business gets more competitive across a wide range of industries, reaching clients becomes an increasingly important concern for businesses. Right now, having your website display among the top search results on Google and other search engines is a priority for companies who want their potential clients to find their offer. Link building is one of the most effective ways to achieve this - find out what it is and how it works below.

This time we will make one of the solutions of the Polish Surfer SEO tool a centre of interest. How can this tool make life easier for SEO users, which features are most useful and where to start the adventure with Serp Analyzer?

Analysis of incoming links which direct to a given website is one of the most basic activities of any SEO specialist. Link monitoring allows you to follow the traffic and development of the site and compare it with the actions of your competition. The tools for link analysis are plenty. Some of them are constantly upgraded while others fade into obscurity and are forgotten. Our overview will describe the tools which are the most popular and the most used tools among SEO experts and website owners.

It is worth spending time planning pagination on your website in terms of SEO, to later enjoy the positive effects of visibility in the Google search engine. It would seem that this is an easy process, but the implementation of ill-considered integration can cause a lot of trouble.

Are you sure your website is performing the best it can? You won’t know unless you check - an SEO Audit can help you find out which aspects of your website generate traffic optimally, and which lower your Search Engine Results Page ranking. With this guide, you’ll be able to perform an SEO Audit yourself and boost your brand’s online presence.

Google Analytics is the single most popular and most powerful tool for measuring and analyzing SEO and marketing data. The service is free to use and available to anyone with a Google account, making GA an extremely accessible platform for establishing trends and marketing patterns. The new Google Analytics 4 is the latest iteration of the GA platform, released in October 2020, bringing many innovations and smart solutions to make data gathering and analysis easier and more efficient. What exactly changed in the latest version and is it worth it to upgrade right now? Today, we’ll try to answer these questions.

Have you wondered what is content creation and SEO perspective in Latin American? There is no secret that it is a big market. We interviewed a Brazilian SEO specialist to know the answers to the main questions about the peculiarities of this market

Writing web content is seemingly a pretty easy job. All you have to do is find some free time, sit down in front of your computer, open a blank text document, think of a topic and write... Unfortunately, such an image has no reflection in reality. In this article you will find a description of an effective content creation (planning) process based on solid analysis and a sample draft for a copywriter which is a key part of the process.

A lot can be read in articles, on social media and in discussion forums about a whole range of different redirects. Redirect 301 seems to be the answer to all our internet woes regarding what can happen to our website. A punishment from Google? Redirect. A new version of the site with a different addressing structure ? Redirect. Increased strength of subpages? Redirect. But what is a redirect anyway…?

Optimising your website is crucial, but it’s worth starting out with simple things that can result in a higher number of clicks on our search result. One of these are undoubtedly meta tags. Read on to find out why these tags should contain useful, interesting information, and what other characters can have an effect on your website’s visibility.

If your SEO activities are still based on the rules set 2 years ago, you should read about the newest research and strategies which are much more safe to use and visibly increase the number of visits on your page. We propose SEO based on Content Marketing.

Websites of today are not simple contact pages but important marketing tools which can be used for different business purposes. Their effectiveness depends on the number of viewers, and this, in turn, is dependent on search engine visibility. Thus, creating an effective strategy for achieving good positions in search results (SEO) is crucial, especially for multi-language sites which aim to obtain users from different parts of the world.

Google Search Console is a tool that will help you optimise your pages to make them visible in the search engine. But often, incorrect use may lead to decreased traffic. Below, you will find a manual that will help you use GSC properly – you will learn how to operate in this environment and what features of the Console you should care about.

A company blog is a very popular form of inbound marketing. It allows for new marketing solutions to be used and is a much better idea than banners, sponsored articles or CPC campaigns. This type of marketing is a great way to promote your products and services. If you have an enterprise, you should write a blog about it. Here are 10 reasons why!

SEO activities cannot be completely realized without analysis of website traffic. You simply cannot evaluate the effectiveness of your actions if you are not checking this data. Google Analytics is a free tool which will help you analyze website traffic from different angles. Although it is free, Google Analytics is a very complex tool. Read on if you would like to learn how to use it.

Comprehensive keyword analysis is one of the foundations of proper SEO. If you do not perform a thorough analysis, this may hinder you in the future as your position in the search results for a given phrase may be high, but it does not benefit you in any way.