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16 Must-Have SEO Chrome Extensions for SEO Specialists

Updated on: 2023-04-18  
(10 min. read)
16 Must-Have SEO Chrome Extensions for SEO Specialists
Optimizing your content can be a long and complex process - thankfully, SEOs can take advantage of a range of digital tools that make the job more streamlined and efficient, such as SEO Chrome extensions. The problem is, however, there are so many of them available, finding the right one might not be easy.

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How helpful can SEO Chrome Extensions be?

The answer is simple - incredibly helpful.

Digital marketers use SEO (Search Engine Optimization) to drive traffic to their websites and increase online visibility. Chrome extensions can simplify and streamline the SEO process, by providing valuable insights, metrics, and data.

These extensions can be an immense help in SEO processes, automating many of the tasks and helping you build an effective SEO strategy. From analyzing website traffic to finding the right keywords, these extensions can make a significant difference in a marketer’s success. Let’s explore what the 16 top SEO extensions for Google Chrome can offer:

16 Top SEO extensions for Google Chrome

1. MozBar

MozBar is one of the most popular SEO Chrome extensions, developed by Moz, one of the leading providers of SEO tools and resources. The MozBar delivers useful data, allowing SEOs to analyze and optimize their websites quickly and easily. Some of the benefits of MozBar include:

  • The ability to check domain authority and page authority of any website
  • Quick keywords difficulty analysis
  • On-page optimization element check (meta tags, headings, etc.)
  • Insights visible directly on the Search Engine Results Page (SERP)

One of the standout features of MozBar is its ability to perform on-page analysis for individual web pages, allowing users to view information such as title tags, meta descriptions, and keyword usage of any page. Additional backlink analysis tools for creating a detailed backlink profile are also available, helping webmasters find link building opportunities and improve their website’s overall authority. With its range of powerful features and functionalities, MozBar is a valuable tool for digital marketers looking to optimize their website's SEO and improve their online visibility.

MozBar is available in both free and paid versions. The free version offers basic functionality, while the paid version provides some additional features, like unlimited SERP (Search Engine Results Page) analysis, keyword research tools, and advanced metrics. MozBar Premium pricing starts at $99 a month, with discounts available for annual subscriptions.

2. Ahrefs Toolbar

Another popular SEO Google Chrome extension is Ahrefs Toolbar, developed by Ahrefs, who already released a range of useful digital marketing tools. Ahrefs Toolbar can be downloaded for free for Google Chrome and Firfeox. The toolbar provides a range of SEO metrics and data on the go, allowing users to optimize their content and websites much faster. Some of the key features of Ahrefs Toolbar include:

  • Broken links checker
  • Redirect chains checker
  • Top-performing pages analysis
  • Local SEO Search Simulator

Some elements like local search simulator and on-site elements verification are available for all users for free, while access to more metrics requires a premium Ahrefs account. A paid account can access a full site audit report which provides essential tips for improving your website’s overall health and SEO.

3. SEO Minion

One of the top free SEO extensions for Google Chrome is SEO Minion. SEO Minion is a handy tool that makes on-page SEO analysis a breeze. The tool gives users the ability to easily check for broken links and preview their SERPs in real-time.

SEO Minion also includes tools for validating hreflang attributes of the page and tuning your websites geographical location, which is an important SEO factor for local targeting. The extension is fully free to use, with no feature limitations. Great for beginner SEOs who want to try out free SEO extensions before committing to a subscription.

4. SEOquake

SEOquake is another great free SEO extension - a powerful tool available for your browser, making various metrics easily accessible and providing extensive website performance reporting. The extension also gives you easily accessible information about the number of backlinks each page has, the domains that are linking to it, as well as their quality and domain authority. To get detailed backlink data from SEOquake, you’ll have to connect your Semrush account.

5. Mangools

Mangools offers a range of free SEO tools to check how well your website is optimized, as well as a handy preview tool that will show you how your post will look like before sharing it on social media. 

There are some extra features available with a paid account, or with a 10-day free trial. Users can display a handy list of metrics for each keyword in its Keyword Research tool, including keyword difficulty, cost-per-click (CPC), search volume, and more. You can also track your backlinks and rank. On-site elements can still be accessed for free.

6. Ubersuggest

With an intuitive UI and plenty of useful data available on the fly, Ubersuggest is a great Chrome SEO extension that displays insights right onto the Google search results page. You can check a range of metrics for each search, including related keywords, CPC, monthly searches, and more. In addition, Ubersuggest displays additional useful information on YouTube and Amazon search results.

The toolbar is free to use, and users can choose to access additional features with an Ubersuggest subscription, starting at $29/month, or lifetime access starting at $290.

7. Keywords Everywhere

An unassuming yet extremely helpful SEO tool is the Keywords Everywhere Chrome extension. The extension performs detailed keywords analysis, hooking up right into Google and providing insights on trends and your competitors.

Keywords Everywhere can also provide users with useful traffic and performance insights, and is compatible with Google Search Console, Google Analytics, Google Trends, Bing, Amazon, YouTube, eBay, and more!

8. Keyword Surfer

Useful for both marketers and content creators, Keyword Surfer gives users the ability to generate optimized keyword ideas and backlink insights, simply by using Google search results. With Keywords Surfer, you can also save keywords into collections, making it easy to categorize your keywords and keep them tidy. The collections can be converted into .csv format and downloaded whenever needed.

The tool is optimized to perform keyword analysis on a range of websites, displaying important on-page elements such as title tags, meta descriptions, headers, and more, allowing companies to see how their competitors are optimizing their content. Keyword Surfer also shows related keywords directly in the search results, helping quickly build keyword strategy and improve search engine visibility.

Keyword Surfer is available for free and doesn’t require a paid subscription, making it an incredibly valuable tool to have for SEOs and digital marketers looking to optimize their websites.

9. NoFollow

With the NoFollow extension, you will be able to easily identify nofollow attributes and make sure everything is coded correctly. The tool also supports UGC and SPONSORED attribute values. Once installed, the extension adds a small button to the Chrome browser toolbar. When a user clicks on this button, the extension will highlight all nofollow links.

The "nofollow" attribute was introduced by Google in 2005 to combat link spam, which occurs when website owners manipulate search rankings by creating excessive links to their site. By adding the "nofollow" attribute to a link, website owners can indicate to search engines that they do not endorse the linked content and prevent it from being counted towards their search engine ranking.

10. Link Redirect Trace

If you’re struggling with redirect errors - or perhaps don’t even know if you have them - Link Redirect Trace (LRT) makes it quick and simple to diagnose and solve issues. The extensions suggests solutions for each error, and describes how they might impact your site’s performance.

Once installed, the Link Redirect Trace extension adds a small button to the Chrome browser toolbar. When a user clicks on this button, the extension opens a new tab and displays a detailed report of the redirects that occur when they click on a specific link. The report includes information such as the HTTP status code, the destination URL, the type of redirect (301, 302, etc.), and the response time for each redirect. The extension also highlights all “nofollow” links and allows users to export data into a .csv file with a timeline of all redirects that occur when a page is loaded.

11. View Rendered Source

Sometimes when working on your SEO, it’s useful to see the original source code of a page compared to its version rendered by the browser. View Renderd Source does exactly that, and highlights any differences between the two versions. This makes it easier to identify areas for improvement and catch possible errors. Great for developers working with JavaScript frameworks like Angular or ReactJS.

12. Lighthouse

Being one of the most popular open-source SEO chrome extensions, Lighthouse is an extensive tool for SEO automation, including audits for performance and accessibility. Most importantly, Lighthouse can quickly run a series of checks on your webpage, creating a report of its quality and speed. After processing the data, Lighthouse will give pinpoint problematic areas and suggest actions to take to fix them.

Other Google Chrome Extensions SEOs May Find Useful

While not strictly filled with SEO functionality, these useful Chrome extensions can come in extremely handy for SEO specialists and content creators, making many processes simpler or entirely automated. Let’s take a closer look:

13. SimilarWeb

SimilarWeb is an all-in-one digital marketing platform, providing a range of insights related to market research, shopper intelligence, stock intelligence, lead generation, and more. SimilarWeb provides a full report on your target website, including its traffic and its sources (both paid and organic), as well as detailed information on your audience demographics, including age, gender, location, and interests.

The SimilarWeb Traffic Rank & Website Analysis Chrome extension is available for free and can be used to gain in-depth insights and statistics for your website, including engagement rate, keyword ranking, and page traffic.

14. Glimpse

Glimpse aims to improve Google Trends’ functionality by adding additional metrics and statistics for each search. By using Glimpse, Google Trends searches will immediately provide keywords search volume, interest trajectory, most popular channels, and related keywords.

Glimpse updates their data in real-time to make sure you’re getting accurate insights for your searches. The extension also allows users to set up alerts whenever a certain keyword’s popularity changes.

15. offers a free Email Finder Google Chrome extension, allowing users to find and verify email addresses for outreach and marketing purposes. The tool offers powerful search capabilities and an extensive database of email addresses, which digital marketers who want to connect with their audience can take advantage of.

One of the key features of is its ability to quickly and easily search for email addresses by domain or company name, helping marketers identify key contacts and decision-makers within their target companies, before reaching out to them directly via email. The extension offers advanced search filters that can allow you to refine your search results by job title, location, and other criteria.

16. GMass

GMass is a powerful email marketing tool that enables users to send mass email campaigns directly from their Gmail account. It offers a user-friendy interface and advanced automation features, making it a valuable tool for digital marketers who want to streamline their email marketing efforts and improve their conversion rates.

This Chrome extension can help marketers personalize email campaigns, offers advanced mail merge functionality, and allows users to create customized email templates that can be automatically populated with recipient-specific information.

GMass’ free extension offers limited functionality, with a paid subscription that unlocks unlimited contacts and campaigns, spam solving features, custom tracking links, and more. The subscription starts at $19.95/month or $199/year for individual users.

Conclusion: Which SEO Chrome Extension should I use?

Choosing the right SEO Chrome extension can be a daunting task, with so many options available for free to download. Each SEO extension offers a unique set of features and benefits that can help digital marketers achieve their SEO goals and objectives - as well as its own user interface that may or may not suit you.

To make the decision-making process easier, it’s essential to first identify your specific SEO needs and goals. For example, if you’re looking to improve your website’s search engine rankings, a SEO Chrome extension like MozBar or Ahrefs Toolbar may be most suitable. On the other hand, if you want to optimize your website’s on-page elements, you can take advantage of Google Chrome extensions like SEO Minion or SEOquake. Finally, for email marketers, extensions like Gmass or may make the work a lot faster and efficient.

Ultimately, the best SEO Chrome extension for you depends on your unique needs, preferences, and digital marketing goals. Check them out to find which one suits you - they’re available for free.

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