Here’s What Went Down at SEO Vibes Summit ’25 in Zakopane!
(6 min. read)
The SEO Vibes Summit ’25, held from 27 to 31 May at the Nosalowy Dwór hotel in Zakopane, brought together top experts from around the globe to share their knowledge with attendees from all walks of SEO life.
But it wasn’t just about stuffing our brains with know-how – there was also plenty of time for business networking, mountain adventures, fun, and even some proper R&
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A Knowledge Buffet for the Hungry Minds
Attendees at SEO Vibes Summit ’25 certainly had their fill of insights. This year’s line-up served up:
- 24 lectures,
- 18 masterminds,
- 14 workshops.
That’s a total of 56 sessions packed with practical content – a veritable smorgasbord of expertise!
From Wednesday onwards, Platinum ticket holders could join exclusive VIP masterminds led by global experts like Craig Campbell, Olaf Kopp, and Pavel Klimakov. These intimate sessions (with up to 8 participants) were a rare opportunity to dive into personal business or SEO strategies. They even got to play the SEO Board Game, invented by none other than Kyle Roof himself – who also joined in the fun! ;)
Three Tasty Thematic Tracks
Thursday was without a doubt the most intense day of the summit. The agenda featured three thematic tracks covering SEO &
Main Stage Highlights
Friday was dedicated entirely to talks on the main stage. After a warm welcome from WhitePress® CEO Tomasz Domański, the sessions kicked off with a keynote by Robert Niechciał – the event’s content curator and WhitePress® ambassador.
On our stage, we welcomed the likes of: Timon Hartung, CEO of woxow.com, Emanuele Urbani, Head of Operations at Seed, Ivana Flynn, iGaming SEO Consultant, Alan Cladx, Founder &
The day was packed with valuable SEO and business tips, high-level insights, and charismatic speakers – truly inspirational! Huge thanks to all our experts for sharing their real-world experience!
Top-Rated Lectures
From Thursday’s sessions:
- Milan Novotný (SEO &
Content Director at CloudTalk) scored a perfect 5.0 for his lecture: “How We Reached 1.2M YouTube Views Through SEO.” - Bartosz Walat, Creative Director at Tears of Joy and winner from two years ago, came in second with a score of 4.92 for his session: “Copy, paste, transgress, and play. The brutal truth about creativity in content marketing.”
From Friday’s main stage:
- Michał Suski, Head of Innovation &
Co-founder at Surfer, took the top spot with a rating of 4.93 for his talk: “On-Page SEO in the Era of Content Inflation: A Data-Backed Examination.” - Kyle Roof, Owner of the High Voltage Agency, followed closely with a 4.9 for his presentation: "Does the Butterfly Remember? Training your brain for better SEO outcomes."
A Dessert of Delightful Attractions
Exploring Zakopane and Conquering Heights
With Zakopane nestled right beneath the Tatra Mountains, it would’ve been a sin not to indulge in its beauty! On Wednesday, one group of attendees set off on e-bikes to the Chochołowska Valley – scenic views, mountain air, and peace aplenty. Another explored Zakopane on foot with a guide, discovering hidden gems and highlander culture. Meanwhile, those who preferred to stay close to the hotel were swept up in the inspiring story of Mariusz Hatala, a renowned Polish himalaist who shared his journey to the world's highest peaks. For the brave, there was even a climbing wall – and some truly reached new heights, literally!
Gamification with a Pinch of Competition
What’s a good conference without a dash of healthy rivalry? We spiced things up with a challenge for a voucher worth 2000 PLN, redeemable on our platform or for the next conference ticket. Participants earned points for various activities, such as rating talks in the app and tagging our social profiles. It was a tight race, but in the end, Zofia from Itaka claimed the prize – congrats and thank you for the amazing engagement!
SensAI Zone: AI &
Our partners at SensAI Academy created a dedicated zone for AI discussions, relaxation, and… retro gaming! Attendees met with Robert Niechciał and Damian Sałkowski to explore how AI can be used in SEO. The zone’s grand finale? A thrilling Tekken tournament that brought out everyone’s competitive spirit! Thanks to all who joined the fun.
The Icing on the Cake? Networking &
Four nights, four flavours of fun! Here's a taste of what went down:
- Tuesday – Platinum ticket holders kicked things off with an exclusive dinner at Restaurant Eleonora, ideal for early networking.
- Wednesday – Guests gathered in a cosy highlander tavern, savouring regional delicacies and forging new business connections in a relaxed atmosphere.
- Thursday – An open-air BBQ stole the show with a live highlander band who charmed everyone with music and had the crowd dancing all night long.
- Friday – The grand finale: an elegant banquet where we wrapped up the conference, handed out awards for the top-rated speakers, and enjoyed a mesmerising performance by the string quartet “Need for Strings.” And after that? We partied into the early hours – some even trying their luck at the casino tables. What a night!
Was it to your taste? Here’s what you had to say on LinkedIn:
Excellent organisation, top experts from around the world, powerful knowledge and case studies – and most importantly, the SEO community you simply have to meet in person!
Michał Rochwerger, CEO &
Founder of TrustLuna https://
www.linkedin.com/ feed/ update/ urn:li:activity:7335558246788706304/
SeoVibes was a great time to exchange and discover new work partners. And the different workshops/
conferences were super interesting, can't wait to come back next year ! Alan Cladx, Founder &
CEO of Cladx https://
www.linkedin.com/ feed/ update/ urn:li:activity:7337055519896977410/
The conference is absolutely world-class – congrats to WhitePress® Polska. It was my first time, and I’ll definitely be back next year!
Wojciech Władziński-Ulatowski, Senior SEO specialist at Lendi
https://
www.linkedin.com/ feed/ update/ urn:li:activity:7334530796063461377/
WhitePress® SEO Vibes Summit in Zakopane was by far the best SEO conference I have ever attended!
Katarina Dahlin, Senior Growth Hacker at Genero Growth
https://
www.linkedin.com/ feed/ update/ urn:li:activity:7335262669890813953/
Huge Thanks to Everyone!
Special thanks to our strategic track sponsors for SEO &
Massive thanks to our speakers for their insights, enthusiasm, and backstage energy. And above all – to our wonderful attendees. You're the heart of SEO Vibes Summit!
We may be full for now, but our appetite is growing again… Who knows what we’ll cook up next time?