Stand Out in AI and Google with the New Brand Mentions from WhitePress®
(3 min. read)
What Are Brand Mentions?
A brand mention is any public reference to your brand’s name online. It’s part of a broader concept known as brand signals – all the indicators that search engines, AI systems (such as Google AI Overview and other LLM-based tools) and users interpret as signs of a brand’s presence, credibility and popularity.
Unlike backlinks, brand mentions don’t include a hyperlink to your website – they’re simple references to your brand, for example within the text of an article. Although they don’t generate instant clicks, they show that your brand is recognised as an authority in its field, regularly appearing in relevant discussions and trusted publications. As a result, they can influence how users perceive your business and how they behave later.
Brand mentions perfectly complement link building and other visibility-boosting activities. Together, these efforts signal to search algorithms and language models that your website is trustworthy and valuable. The ideal scenario is when a brand is both frequently mentioned and properly linked – providing search engines with stronger brand signals and reinforcing your site’s authority.
Now, thanks to our platform, you can manage your brand’s visibility and reputation comprehensively – through links, mentions, and more.
Want to learn more? Read our article Brand Mentions – What They Are and Why They Matter More Than Ever
Why Invest in Brand Mentions?
Brand mentions in WhitePress® are our response to the changing needs of the market. From now on, you can order brand mentions straight on our platform to get included on the portals of your choice!
If you want your brand to stay ahead of the competition, start building not only your link profile but also your mention profile. You can now secure mentions in existing articles that already have strong visibility and reach. You decide the thematic context in which your brand will appear and be recommended. Here’s what this approach can bring you:
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Authority and trust – frequent mentions strengthen your brand’s reputation, which is crucial in the era of AI.
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Greater visibility in AI tools – language models (e.g. ChatGPT, Gemini) and generative search engines (e.g. AI Overview, Perplexity AI) are more likely to include your brand in their responses.
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SEO support and stronger E-E-A-T signals – mentions help Google connect your brand with key topics and industry keywords, improving your ranking potential.
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Semantic context – mentions position your brand in the right thematic areas, helping Google and AI tools understand what you do and who your offer is for.
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Natural recommendations – each mention acts like an endorsement, attracting genuinely interested users who search for your brand on their own. This organic traffic is often more valuable than paid clicks.
- PR benefits – visibility in reputable media and popular websites strengthens your image as an expert brand worth trusting.
How to Use the New Feature – Step-by-Step Tutorial
Brand mentions are part of a broader ecosystem of tools designed to enhance your online visibility. With the comprehensive WhitePress® offer, you can build your mention profile in multiple ways.
Start today to gain a competitive advantage in Google and AI search. See how brand mentions can boost your SEO strategy – and test the new WhitePress® feature now!