Manages more than 20 domains per month
16%
The state of SEO
& Content Marketing:
International report 2023
Get inspired by the strategies of the world's leading SEO experts and explore the intricacies of 22 European markets. We are publishing the first-ever comprehensive study of the industry, covering on-site and off-site SEO aspects as well as future trends and prospects. Discover the answers to the most pressing questions related to the industry.
An SEO specialist who can understand the brand and condense it into something that is SEO-friendly is the one who is successful; parroting the same topics and phrases either does nothing or brings only shortterm benefits.
There has always been a key to success in Link building: diversification. This remains true today. Anyone aiming for good results should use all (high-quality, not all possible!) methods for acquiring links.
A few months ago, a lot of people declared that AI had put the final nail in SEO’s coffin. As with every ‘SEO is dead’ declaration, it hasn’t happened yet, nor is it likely to happen any time soon.
It’s also worth noting that SEO itself has diversified. It has always been a discipline subject to change, driven by Google guidelines, algorithm updates, and an increasingly competitive landscape. This year, at Similarweb, one of the big trends we’re seeing is SEO for channels other than Google.
Managing only one website can give you the best possible focus, but you might lose touch with the general market, failing to spot important market-wide occurrences in time.
When it comes to SEO, most people believe that it is necessary to write 5,000-word articles in order to perform well in terms of positioning. In our long experience, this is not quite the truth: the most important thing is to write content that is as comprehensive, complete, and detailed as possible.
The length of content does not have a direct impact on ranking on Google. What truly matters is providing relevant, valuable, and expert information that answers the user's query effectively.
Every form of explanatory or entertaining content format holds outstanding importance for content and, therefore, for SEO in the realm of information-oriented search. Good content must provide people with answers to the situations they find themselves in.
Artificial intelligence, including measurement, strategy development, identification of existing coding errors on the website to be optimized for SEO, problem-solving, technical support, and coding, has become the most important assistant and companion for SEO experts in their work processes today.
Most people assume that the main topic of a linking domain needs to match the main topic of the domain it refers to. In fact, topical relevance can occur not only on a domain level but also on an article or even paragraph level.
As behavioral data continues to grow in importance, managing it and using it for effective optimization can be quite a challenge. This is undoubtedly a key challenge for SEO professionals in the years to come.
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THE STATE OF SEO & CONTENT MARKETING:
INTERNATIONAL REPORT 2023
