The state of SEO
& Content Marketing:
International report 2023

22

European countries
taking part in the survey
90+

Media partners
and patrons
1400+

Responses from European
specialists

Learn more about the European SEO
& Content Marketing


Get inspired by the strategies of the world's leading SEO experts and explore the intricacies of 22 European markets. We are publishing the first-ever comprehensive study of the industry, covering on-site and off-site SEO aspects as well as future trends and prospects. Discover the answers to the most pressing questions related to the industry.

Manages more than 20 domains per month
16%
SEO will require larger budgets and will be less accessible
34,8%
Length of content matters in search engine optimisation
55,5%
Infographics, tables and other graphical elements indirectly influence content positioning
59,6%
Without a proper foundation, anything built on top of it is doomed to fail. Judith Lewis,
Founder of DeCabbit Consultancy

What you get in the package


3 comprehensive e-books

Each one is filled with statistics, comments, and forecasts from top SEO experts from various countries.

We delve into and dissect some of the most relevant topics at the forefront of discussion within the industry, these are: publishing data on SEO expenditures, effective practices, popular tools, and the specifics of SEO activities in individual markets. The knowledge contained within our e-books will provide value all the way from a newbie starting their SEO journey right up to seasoned veterans. So jump in and learn with WhitePress®!

Part 1: On-site SEO
  • In-depth Overview of the European SEO Industry
  • SEO Myths: Length of Content
  • SEO Myths: Directory or Subdomain?
  • SEO Myths: Images and SEO
Part 2: Link building
  • Link Building Techniques and Strategies
  • Factors Affecting Link Quality
  • Measuring the Effectiveness of Link Building
  • Costs of an effective campaign
Part 3: The future of SEO
  • Predicting the Future
of SEO
  • Importance of Quality Links
  • Growing Influence of Behavioral Factors
  • AI and SEO
Latest data
presented in easy-to-read charts

  • Discover the most popular strategies in the European SEO and Content Marketing industry.
  • Explore insights, suggestions, and thoughts from experts across Europe (and beyond).
  • Learn more about SEO industry trends and future predictions.
Explore insights from SEO experts across
Europe (and beyond)

Marko Pačar
Marko PačarManaging partner, Granular Group

An SEO specialist who can understand the brand and condense it into something that is SEO-friendly is the one who is successful; parroting the same topics and phrases either does nothing or brings only shortterm benefits.

Damian Sałkowski
Damian SałkowskiCEO of Senuto

There has always been a key to success in Link building: diversification. This remains true today. Anyone aiming for good results should use all (high-quality, not all possible!) methods for acquiring links.

Kyle Roof
Kyle RoofCo-Founder Internet Marketing Gold and Lead SEO at High Voltage

A few months ago, a lot of people declared that AI had put the final nail in SEO’s coffin. As with every ‘SEO is dead’ declaration, it hasn’t happened yet, nor is it likely to happen any time soon.

Gerald Murphy
Gerald MurphySenior Solutions Business Manager, Similarweb

It’s also worth noting that SEO itself has diversified. It has always been a discipline subject to change, driven by Google guidelines, algorithm updates, and an increasingly competitive landscape. This year, at Similarweb, one of the big trends we’re seeing is SEO for channels other than Google.

Dario Begonja
Dario BegonjaManaging Director, Hero Factory

Managing only one website can give you the best possible focus, but you might lose touch with the general market, failing to spot important market-wide occurrences in time.

Valentina Turchetti
Valentina TurchettiManaging Director and Content Marketing Lead, YourDigitalWeb

When it comes to SEO, most people believe that it is necessary to write 5,000-word articles in order to perform well in terms of positioning. In our long experience, this is not quite the truth: the most important thing is to write content that is as comprehensive, complete, and detailed as possible.

Olha Melnyk
Olha MelnykManager, Aweb.Agency

The length of content does not have a direct impact on ranking on Google. What truly matters is providing relevant, valuable, and expert information that answers the user's query effectively.

Marco Janck
Marco JanckCEO CAMPIXX, SUMAGO

Every form of explanatory or entertaining content format holds outstanding importance for content and, therefore, for SEO in the realm of information-oriented search. Good content must provide people with answers to the situations they find themselves in.

Mürsel Ferhat Sağlam
Mürsel Ferhat SağlamFounder of Branding Türkiye

Artificial intelligence, including measurement, strategy development, identification of existing coding errors on the website to be optimized for SEO, problem-solving, technical support, and coding, has become the most important assistant and companion for SEO experts in their work processes today.

Wojciech Mazur
Wojciech MazurFounder & CEO Elephate

Most people assume that the main topic of a linking domain needs to match the main topic of the domain it refers to. In fact, topical relevance can occur not only on a domain level but also on an article or even paragraph level.

Szymon Słowik
Szymon SłowikSEO consultant & strategist

As behavioral data continues to grow in importance, managing it and using it for effective optimization can be quite a challenge. This is undoubtedly a key challenge for SEO professionals in the years to come.

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THE STATE OF SEO & CONTENT MARKETING:
INTERNATIONAL REPORT 2023

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Read all
Comments from experts
Mateusz Malinowski
Mateusz Malinowski
SEO Director, Fabryka Marketingu
Viktoriia Goloverda
Viktoriia Goloverda
Head of SEO, Netpeak Ukraine
Marcel Majsan
Marcel Majsan
CEO, eCommerce Hrvatska Association
Koray Tugberk Gübür
Koray Tugberk Gübür
CEO, Holistic SEO & Digital agency
Kateryna Zinkevych
Kateryna Zinkevych
Aweb Manager
Judith Lewis
Judith Lewis
Founder of DeCabbit Consultancy
Paulina Semik
Paulina Semik
Senior SEO Specialist, Decathlon Polska
Andrej Tomić
Andrej Tomić
SEO team leader, Basta Digital
Marko Pačar
Marko Pačar
Managing partner, Granular Group
Alena Dalskaya-Latosiewicz
Alena Dalskaya-Latosiewicz
Co-founder of PRaxis Agency
Barbara Slade Jagodic
Barbara Slade Jagodic
Owner of SLADE.hr
Ievgeniia Rodionova
Ievgeniia Rodionova
Founder of Content.UA
Natalia Witczyk
Natalia Witczyk
International & Tech SEO Consultant
Damian Sałkowski
Damian Sałkowski
CEO of Senuto
Krzysztof Marzec
Krzysztof Marzec
CEO of DEVA Group
Benjamin Thiers
Benjamin Thiers
Responsable Search Content Marketing, Digimood
Szabolcs Nótin
Szabolcs Nótin
Founder and CEO Marketing21
Damian Kwinta
Damian Kwinta
SEO Manager (CEE), ANSWEAR.com
Nagy Béla
Nagy Béla
CEO of seo101
Tin Đudajek
Tin Đudajek
SEO strategist & consultant, Tako.hr
Anastasiya Baydachenko
Anastasiya Baydachenko
CEO of iab.ukraine
Toma Grozavescu
Toma Grozavescu
Founder of SMARTERS Romania
David Peranić
David Peranić
Digital marketing strategist, Kontra
Valeriia Sorokoletova
Valeriia Sorokoletova
SEO Specialist, Promodo
Mathieu Chapon
Mathieu Chapon
Co-Founder and Data & Innovation Director PEAK ACE
Joachim Graf
Joachim Graf
Publisher, HighText Verlag
Mert Erkal
Mert Erkal
Founder of International SEO Expert, Stradiji
George Hlushko
George Hlushko
SEO Specialist, Promodo
Makkai Mátyás
Makkai Mátyás
Co-Founder and SEO specialist w SEOlympic
Martin Kolčák
Martin Kolčák
Teamleader for slovak SEO team, Effectix
Kyle Roof
Kyle Roof
Co-Founder Internet Marketing Gold and Lead SEO at High Voltage
Gerald Murphy
Gerald Murphy
Senior Solutions Business Manager, Similarweb
Adelle Kehoe
Adelle Kehoe
Director of Product Marketing and Content, Similarweb
David Chelly
David Chelly
CEO of SEO CAMP Association
Marcel Nanning
Marcel Nanning
Founder & Publisher, B2BMarketers
Cătalin Jilavu
Cătalin Jilavu
Founder & Chief Digital Crafter, Digital Craft Agency
Dario Begonja
Dario Begonja
Managing Director, Hero Factory
Nino Zubanović
Nino Zubanović
SEO Consultant, Hero Factory
Florin Girtan
Florin Girtan
SEO director, Gun Media
Paweł Gontarek
Paweł Gontarek
CEO Semgence
Korneliusz Smolik
Korneliusz Smolik
CEO, SeoFly
Valentina Turchetti
Valentina Turchetti
Managing Director and Content Marketing Lead, YourDigitalWeb
Krešimir Ćorlukić
Krešimir Ćorlukić
SEO Account Manager, SEO Hrvatska
Péter Boóc
Péter Boóc
CEO, Dog&Pony
Antonis Bantios
Antonis Bantios
Head of SEO & Big Data, Globe One Digital
Cindy Krum
Cindy Krum
Founder and CEO MobileMoxie
Bogdan Păunică
Bogdan Păunică
SEO Manager, Digital Craft Agency
Rafael Sotelo
Rafael Sotelo
Content Manager, Marketing4eCommerce
Olha Melnyk
Olha Melnyk
Manager, Aweb.Agency
Ewelina Podrez-Siama
Ewelina Podrez-Siama
CEO & SEO Consultant, Fox Strategy
Marco Janck
Marco Janck
CEO CAMPIXX, SUMAGO
Mateusz Buczkowski
Mateusz Buczkowski
T-Shaped Marketer & Marketing Trainer
Mürsel Ferhat Sağlam
Mürsel Ferhat Sağlam
Founder of Branding Türkiye
Wojciech Mazur
Wojciech Mazur
Founder & CEO Elephate
Szymon Słowik
Szymon Słowik
SEO consultant & strategist
See more

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