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WhitePress® in Brazil! Sail with us across the Atlantic and discover new opportunities

Updated on: 2022-09-06  
(4 min. read)
WhitePress® in Brazil
Europe is not enough! WhitePress® already operates in 27 countries, so it is time to take our platform outside the Old Continent. Brazil was chosen as one of the largest markets in the world, with a population of over 200 million people and a rapidly growing e-commerce industry.

Who doesn't dream of samba, the Rio Carnival, and the scent of freshly roasted Brazilian coffee?

As you know, a mug full of strong black coffee is a favorite work companion for many at WhitePress® (maybe you already know our mascot - WhitePresso), so encouraged by the insane smell of Brazilian coffee, we followed its trail...

Across the Atlantic with our platform

WhitePress® has been planning such a move for a long time, which is why Marcelo Romualdo from Brazil has been working in the team stationed in Poland for over a year - he is a person who significantly supported the expansion process and is responsible for coordinating activities in this country.

All his work paid off when in March 2022, WhitePress sp. z o.o. founded its own company in Brazil - WHITEPRESS BRAZIL LTDA, with an office located in the largest city in South America - Sao Paulo. It is there that our local team of several people has been working with an admirable commitment on direct relations with publishers for the past few months. If you happen to be in Brazil, we invite you to our office - for a delicious coffee, of course!

Publish on Brazilian sites

It all means that from now on you can order publications on almost 800 high-quality Brazilian portals, including the most popular national ones:, or local ones, such as: or

I am very happy with the opportunity to join Whitepress® at the time when more and more advertisers are looking to expand their SEO operation, and the market is looking for tools like Whitepress®, a platform that connects agencies and advertisers with Publishers looking to monetize their websites by publishing sponsored articles. The first feedback has been motivating, and I'm sure we have great potential to quickly be among the company's largest operations!

- Marcelo Romualdo, WhitePress® Brazil Country Manager

How can you take advantage of the Brazilian sponsored article publishing offer and/or local Brazilian copywriting? Create a new project in your WhitePress® account, select Portuguese as the language of publication, and then Brazil as the country of publication.

adding a new project for Brazil

The entire process of preparing the suitable technical back-office of the platform for it to be able to support a country outside Europe was a huge challenge for the design and development team. Legal and tax regulations in South American countries differ significantly from those implemented in the platform thus far. However, thanks to the efforts of our specialists, clients from Poland and other European countries will have no problem with this matter. When ordering content and publications in Brazil, they contact the company of their residence, use their own currency, and may use their mother tongue.

Do you want to publish in Brazil? If you have any questions or concerns, please contact us at

Why Brazil?

Brazil's economy ranks ninth in the world by size.

According to the Statista report, the market in Brazil is the fourth-largest Internet market in the world. Every year, the number of Internet users in Brazil increases. The report predicts that as many as 78% of Brazil's residents will use online services in 2023. Currently, there are approximately 141 million e-commerce users in this country.

Google is the dominant search engine in the majority of the world's countries, including Poland. However, Brazil is a country where Google wins with an overwhelming advantage. Its share in this country is over 99%. This is a very unusual occurrence. Therefore, in the context of this area, it is not worth considering which search engines should be used to base the positioning of your website. It is Google, unanimously. 

- Monika Wądrzyk, SEO Specialist at Delante

Very soon, at the beginning of October, in São Paulo, the largest conference on the development of marketing and sales in Brazil is going to take place. Our team, along with the WhitePress® stand, will be there at the Growth Conference 2022 to introduce our company to the market, make interesting business contacts and get to know the digital industry in this country better.

WhitePress® gains valuable experience and enters new markets as it continues to expand. Over the past three years, our international team has started operations in 20 new countries. In total, this gives as many as 27 countries in which the platform currently operates: from Western Europe, to the Middle East, and now also overseas.

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