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What websites advertisers want to publish on - a tally of inquiries from the United Kingdom and the United States

Updated on: 2023-04-25  
(2 min. read)
What websites advertisers want to publish on
The insight regarding search queries in the WhitePress advertiser's panel, generated by the worldwide user base, allowed us to determine the most valued parameters used by the advertisers. We focus on the utilization of filters and their settings in the United Kingdom and the United States, and compare the data with other regions where WhitePress® is available. The goal is to assess the impact of these filters on creating personalized lists of publisher portals.
Table of contents

We analyzed almost 180,000 search queries in the WhitePress® advertiser's panel that were generated by users from 28 countries. This data analysis allowed us to conclude the most valued parameters of websites (marketing, SEO, technical, and others), which are substantial for digital marketing strategies based on link-building and content marketing.

We will go through the most commonly used filters and their settings, worldwide and in the United Kingdom and the States of America. In addition, we will compare data with other regions where WhitePress® is available. We will assess how often each filtering method is utilized and its impact on creating a personalized list of publisher’s portals.

For analysis purposes, we have selected queries from 28 countries:

Romania, Poland, Hungary, Czechia, Germany, United States, Great Britain, Slovakia, Turkey, Italy, Netherlands, France, Spain, Bulgaria, Sweden, Croatia, Slovenia, Lithuania, Denmark, Portugal, Latvia, Austria, Greece, Ukraine, Belgium, Switzerland, Estonia, Australia.

Most popular filters worldwide

First, we would like to cover the most commonly used filters in all examined countries.

Table no. 1: Percentage of queries that contain the various categories of WhitePress® filters.

*We analyzed 175,521 inquiries. Each of them can signify several filter uses. At least one use of a filter of a given type counts as an instance of the filter category.

** We have excluded the “Select the country of publication” filter from the analysis, as it is used automatically based on the chosen language.

 

Be aware that only basic filters are displayed in the default WhitePress® panel view.

The other options are hidden under “ADVANCED FILTERS” and are not shown without user interaction. The order of parameters shown in the panel affects their use by customers —technical filters, located at the bottom of the page, appear the least in queries.

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The Controller of personal data of individuals using the whitepress.com website and all its subpages (hereinafter: the Service) within the meaning of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter: GDPR) is collectively "WhitePress" Spółka z ograniczoną odpowiedzialnością with its registered office in Bielsko-Biała at ul. Legionów 26/28, entered into the Register of Entrepreneurs of the National Court Register kept by the District Court in Bielsko-Biała, 8th Economic Division of the National Court Register under the KRS number: 0000651339, NIP: 9372667797, REGON: 243400145 and the other companies from the WhitePress Group (hereinafter together: the Controller).


By registering for the newsletter, you consent to receiving commercial information via electronic communication means, especially email, regarding direct marketing of services and products offered by WhitePress Sp. z o.o. and its trusted business partners interested in marketing their own goods or services. The legal basis for processing your personal data is given consent (Art. 6 (1) (a) GDPR).


At any time, you have the right to withdraw your consent for the processing of your personal data for marketing purposes. For more information on the processing and legal basis for processing your personal data by WhitePress Sp. z o.o., including your rights, you can find in our Privacy Policy.

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The Controller of personal data of individuals using the whitepress.com website and all its subpages (hereinafter: the Service) within the meaning of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereinafter: GDPR) is collectively "WhitePress" Spółka z ograniczoną odpowiedzialnością with its registered office in Bielsko-Biała at ul. Legionów 26/28, entered into the Register of Entrepreneurs of the National Court Register kept by the District Court in Bielsko-Biała, 8th Economic Division of the National Court Register under the KRS number: 0000651339, NIP: 9372667797, REGON: 243400145 and the other companies from the WhitePress Group (hereinafter together: the Controller).


By registering for the newsletter, you consent to receiving commercial information via electronic communication means, especially email, regarding direct marketing of services and products offered by WhitePress Sp. z o.o. and its trusted business partners interested in marketing their own goods or services. The legal basis for processing your personal data is given consent (Art. 6 (1) (a) GDPR).


At any time, you have the right to withdraw your consent for the processing of your personal data for marketing purposes. For more information on the processing and legal basis for processing your personal data by WhitePress Sp. z o.o., including your rights, you can find in our Privacy Policy.

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