What websites advertisers want to publish on - a tally of inquiries from the United Kingdom and the United States

Updated on: 2023-04-25
What websites advertisers want to publish on
The insight regarding search queries in the WhitePress advertiser's panel, generated by the worldwide user base, allowed us to determine the most valued parameters used by the advertisers. We focus on the utilization of filters and their settings in the United Kingdom and the United States, and compare the data with other regions where WhitePress® is available. The goal is to assess the impact of these filters on creating personalized lists of publisher portals.
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We analyzed almost 180,000 search queries in the WhitePress® advertiser's panel that were generated by users from 28 countries. This data analysis allowed us to conclude the most valued parameters of websites (marketing, SEO, technical, and others), which are substantial for digital marketing strategies based on link-building and content marketing.

We will go through the most commonly used filters and their settings, worldwide and in the United Kingdom and the States of America. In addition, we will compare data with other regions where WhitePress® is available. We will assess how often each filtering method is utilized and its impact on creating a personalized list of publisher’s portals.

For analysis purposes, we have selected queries from 28 countries:

Romania, Poland, Hungary, Czechia, Germany, United States, Great Britain, Slovakia, Turkey, Italy, Netherlands, France, Spain, Bulgaria, Sweden, Croatia, Slovenia, Lithuania, Denmark, Portugal, Latvia, Austria, Greece, Ukraine, Belgium, Switzerland, Estonia, Australia.

Most popular filters worldwide

First, we would like to cover the most commonly used filters in all examined countries.

Table no. 1: Percentage of queries that contain the various categories of WhitePress® filters.

*We analyzed 175,521 inquiries. Each of them can signify several filter uses. At least one use of a filter of a given type counts as an instance of the filter category.

** We have excluded the “Select the country of publication” filter from the analysis, as it is used automatically based on the chosen language.

 

Be aware that only basic filters are displayed in the default WhitePress® panel view.

The other options are hidden under “ADVANCED FILTERS” and are not shown without user interaction. The order of parameters shown in the panel affects their use by customers —technical filters, located at the bottom of the page, appear the least in queries.

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The administrator of personal data is WhitePress sp. z o.o. with headquarters in Bielsko-Biała, ul. Legionów 26/28. Your personal data is processed for the marketing purposes of WhitePress sp. z o.o. and entities interested in marketing their own goods or services. The marketing objective of the commercial partners of WhitePress sp. z o.o. includes, among others, commercial information about conferences and training related to the content published in the Knowledge Base tab.

The legal basis for the processing of your personal data is the legitimate purpose pursued by the Administrator and its partners (Article 6 (1) (f) of the GDPR).

Users have the following rights: the right to request access to their data, the right to rectify it, the right to delete data, the right to limit processing and the right to transfer data. More information on the processing of your personal data, including your rights, can be found in our Privacy Policy.
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