- Zero click search reality
- Types of AI answers
- Website structure
- Content optimisation - how to structure it and what to include
- AI created content - does it hurt?
- Building links and brand mentions
- Analytics - what and how to measure
- Case studies
- Future predictions
Guests
Aigars Cepītis is an SEO/AI Search specialist with over 15 years of experience in the field of digital marketing and SEO. Aigars is an organizer/initiator of SEO Meetup, SEO Workshop events in Riga, where he shares practical knowledge about SEO, AI Search. Aigars actively follows the latest trends in SEO, writes about SEO topics and participates in industry events. He also actively shares useful information on the Linkedin platform.
Katarina Dahlin is a Nordic SEO expert and entrepreneur from Finland. She has worked with B2B, B2C, and eCommerce brands across the Nordics. At WhitePress, she leads R&D in off-page SEO and link building, helping clients develop link building strategies and data-driven solutions for AI visibility and off-page optimization. She speaks regularly at international SEO conferences and her talks are known for being practical and hands-on, research-backed, and grounded in her own experiments and data. She has spoken at BrightonSEO, SEO Vibes, WTS Fest Berlin, SEO Reborn Summit, Marketing Business Summit Milan, and Baltic-Nordic SEO Summit.
Co-Founder and Director of Rocket Science Baltics. Simonas leads the company’s advertising and SEO strategy efforts and is the original creator of the Baltic-Nordic SEO Summit concept. He has more than a decade of experience in digital marketing and SEO, working with prominent brands and leading strategic initiatives across the industry.
Marten Saar is an SEO specialist with over 17 years of experience, starting in 2008 with affiliate marketing in the US market. From 2017 to 2020, he served as an in-house SEO Lead at the international loan brokerage platform FIIZY, covering key markets including Spain, Poland, Mexico, and Argentina. Nowadays, Marten splits his time between affiliate projects and client consulting, working with mostly Estonian clients on campaigns that reach international markets across multiple languages, including Finnish, Italian, Spanish, and English.
Host
The Baltic Countries Business Development Manager at WhitePress®. Natalia has been working in the digital marketing industry for 8 years, she worked with different big brands around the world for SEO and PR promotions. Now she helps with developing business in Baltic markets.
