Beyond AI SEO: Publishers Can Win The Attention Game

08.09.2026 14:00 (UTC+01:00 - Europe/London - Dublin, Edinburgh, Lisbon, London)

Agenda

How publishers can adapt to changing content consumption habits.
Why audiences are reading less and increasingly prefer to listen while commuting, working, exercising, or multitasking.
Why attention is becoming harder to win through text-only content.
How publishers can turn existing written content into engaging audio experiences with minimal effort.
The difference between evergreen content and news content, and how each can benefit from audio.
Why evergreen content can become a long-term revenue asset when transformed into audio.
How audio creates new opportunities for engagement, retention, distribution, and monetization.
Why AI-generated audio/video is a game changer compared to the traditionally high cost of producing written, audio and video content.
How publishers can create more value from content they already produce, without expanding their editorial team.

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Guest

Pavel Nikolov

Pavel Nikolov is a technology entrepreneur and founder of MediaThrive, KORENA and several other digital ventures. With a background in building and scaling technology companies, he focuses on AI, media innovation and practical business automation. Through MediaThrive, Pavel helps publishers transform written content into AI-generated audio and video experiences, creating new ways to increase engagement, reach and monetization.

Host

Darius Muresan

International Business Development Manager for CEE & the Balkans, WhitePress®. Darius believes that marketing and sales go hand in hand and has dedicated his career to mastering both areas. He began as a Sales and Marketing Specialist and, in September 2021, was promoted to International Development Manager for the CEE and Balkans region. In this role, Darius is responsible for expanding WhitePress® across CEE, managing a dynamic team of around 20 professionals, and supporting the company’s growth in new markets.