WEBINAR: Beyond AI SEO: The 5 Stages of SEO Grief (And How to Measure AI Search)
Beyond AI SEO: Publishers Can Win The Attention Game
08.09.2026 14:00 (UTC+01:00 - Europe/London - Dublin, Edinburgh, Lisbon, London)- How publishers can adapt to changing content consumption habits.
- Why audiences are reading less and increasingly prefer to listen while commuting, working, exercising, or multitasking.
- Why attention is becoming harder to win through text-only content.
- How publishers can turn existing written content into engaging audio experiences with minimal effort.
- The difference between evergreen content and news content, and how each can benefit from audio.
- Why evergreen content can become a long-term revenue asset when transformed into audio.
- How audio creates new opportunities for engagement, retention, distribution, and monetization.
- Why AI-generated audio/video is a game changer compared to the traditionally high cost of producing written, audio and video content.
- How publishers can create more value from content they already produce, without expanding their editorial team.
Guest
Pavel Nikolov is a technology entrepreneur and founder of MediaThrive, KORENA and several other digital ventures. With a background in building and scaling technology companies, he focuses on AI, media innovation and practical business automation. Through MediaThrive, Pavel helps publishers transform written content into AI-generated audio and video experiences, creating new ways to increase engagement, reach and monetization.
Host
International Business Development Manager for CEE & the Balkans, WhitePress®. Darius believes that marketing and sales go hand in hand and has dedicated his career to mastering both areas. He began as a Sales and Marketing Specialist and, in September 2021, was promoted to International Development Manager for the CEE and Balkans region. In this role, Darius is responsible for expanding WhitePress® across CEE, managing a dynamic team of around 20 professionals, and supporting the company’s growth in new markets.
