The 5 Stages of SEO Grief (And How to Measure AI Search)

23.09.2026 12:00 (UTC+01:00 - Europe/London - Dublin, Edinburgh, Lisbon, London)

Agenda

For two decades, Google and SEOs worked under a silent agreement: we structure the web, while you send us users.

But AI and answer engines breached it, inviting a clickless business model that plunged the whole industry into panic.

Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief:

Denial
Anger
Bargaining
Depression
Acceptance

The presentation breaks down what has actually changed (and what hasn't) in SEO, so you can focus your energy on correctly measuring AI search.

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Guest

Andrei Țiț

Andrei Țiț leads product marketing at Ahrefs. He has been involved in product marketing at various SaaS companies for more than 10 years, specializing planning and executing Go-To-Market (GTM) campaigns and video tutorials.

Host

Darius Muresan

International Business Development Manager for CEE & the Balkans, WhitePress®. Darius believes that marketing and sales go hand in hand and has dedicated his career to mastering both areas. He began as a Sales and Marketing Specialist and, in September 2021, was promoted to International Development Manager for the CEE and Balkans region. In this role, Darius is responsible for expanding WhitePress® across CEE, managing a dynamic team of around 20 professionals, and supporting the company’s growth in new markets.